Why is it crucial for you to get remodeling leads for your business? Leads are important because leads are oxygen for the survival of your business. Survival means generating revenue. Revenue means getting clients. And getting clients means finding leads.
Fortunately, there are lots of different ways to find the leads you want. I've put together some of the best methods for you here, and these strategies have been proven to deliver leads on a day-to-day basis.
1. Google Adwords
The best thing about Google Ads is that you only pay for advertising when someone actually clicks on your ad. It's called pay-per-click advertising, so you only pay when and only when you get a click on your ad from a potential customer. So, well done, an Google Ads campaign can be THE key to success for your business.
Google AdWords helps you target the exact locations and demographics you want to target. You can even set your ads to run exclusively during your business hours so you don't miss calls from ads and wasted budgets.
Across the board, Google is the most effective way to get more leads for remodeling.
2. Google AdWords Keyword Planner
Once you have an AdWords account, you will have access to Keyword Planner, which shows you exactly which Google searches for remodeling service are most popular. This resource can be a wealth of knowledge to find out exactly which search terms you need to address to maximize your leads.
In the United States, for example, the term “remodeling” is searched 29,500 times each month, and “remodeling company” receives 2,100 monthly searches. “remodeling contractor” gets 4,500 searches per month. That's thousands of potential new leads and clients you could reach. Keyword Planner lets you set it to the narrow or wide range you want to target, say Sterling or Virginia or the United States, and from there get accurate traffic estimates for all the most relevant and most searched keywords in your region for your remodeling services.
Once you've found the best keywords for your business, you can easily add them to your AdWords account. If your ads appear in the most relevant Google searches, your leads will increase significantly.
3. Google My Business
Google My Business is another amazing approach to get leads. This is the system that generates your company profile when someone searches for your brand in Google to the right of search results. It includes your company logo, a brief description, photos of your company, reviews, your working hours, and your contact information.
If you set up one of these profiles, it means that when people search for your company name in Google, your company will most likely be prominently displayed at the top right of the page, rather than being drowned out by advertising from other companies.
4. Shopping Local Websites!
Another great resource for getting leads are local websites. These websites are aimed at customers who want to support local businesses, these people want to support their local economy, so they go to their local website and look for the special service they need.
The way it works is that you list your business on the site for a fee. As soon as new clients find you, the site sends you new leads. This is a unique way for people who are more likely to support smaller, local businesses to find you. This, in turn, makes them more likely to become a lead for your business. Every lead counts.
5. Start a blog
Blogging, also known as content marketing, is an amazing approach to invest in your site and create more leads for the long-term. Here's how it works: Your company writes and publishes free content, i.e. tricks and tips on how to remodel a kitchen. A large percentage of people who read this blog post will appreciate the free advice and move on. However, a decent number will realize, “Wow, this company actually knows what they're talking about. I think I'm entrusting my remodeling job to them.”
Filling your site with consistent, strong content also enhances your SEO. The more relevant your site is, the higher Google values your business and the more likely your business is to appear in Google's organic search listings.
6. Start a Podcast or YouTube Channel!
Launching a podcast is a wonderfully personal way for potential clients to connect with your business. For your clients, a podcast bridges the gap between a good-looking site and the actual operators. With this personal connection, people are more likely to become the leads you want.
And the same goes for a YouTube channel. There may be no industry that can benefit more from YouTube than contractors and remodelers. Show people, what you're talking about, show people your great work. Show people why they should hire you. The remodeling business is a very interesting industry, to believe it, the visual industry. And YouTube is a great platform to show your work, show your expertise, and develop your brand.
You won't be able to measure the results immediately, but if you start a podcast and a YouTube channel and grow continuously, you'll get more leads for remodeling than you could ever imagine. These two strategies are very long-term strategies, but isn't the goal to be in business long-term?
7. Thumbtack
Thumbtack is a great resource. Just as to its website, “Thumbtack assists you to find new clients and grow your business. The process is simple. Customers tell us their needs, and we send you the details of their inquiries for free. If it looks like a fit, respond with a custom quote and work out details with the client.”
Not only that, your remodeling company only charges a small fee when you submit an offer, so you don't have to spend money unless you get a lead.
So, it's a great way to get in front of clients and generate leads. Thumbtack offers a consistent flow of leads, and it's a great resource that any remodeling company should use.
In The End
It doesn't have to be intimidating to get consistent remodeling leads. Actually, I hope this article has shown you how straightforward it can be! With these strategies, you can increase your traffic and get the leads your business needs to succeed.
