Content marketing has evolved day by day with online marketing; thus, the need for an effective tool can be felt to boost content. Many tools serve tons of different purposes, from content creation to production, promotion, optimization, and a lot more. Please note that no tool can replace the work of talented and intelligent humans; however, having the right tool can help you get the job done in a better, easy, and more efficient way.
This post has summed up the best content marketing tools under several categories to cater to the different needs of a content marketer.
Google Tools
When content topics come up, we can’t neglect the giant Google. Google actually offers a ton of tools – keyword planner, keyword research, Google trends, and Google search console for different purposes for boosting content.
- The keyword planner is responsible for conducting keyword research
- Google analytics tools give an in-depth overview of content performance over a certain period.
The best part about these Google tools is that they all are free.
Hubspot
Hubspot offers various tools and systems to grow along with the business. When it comes to content marketing, this tool serves the best by consolidating multiple content marketing tools into one centralized location. Many of the tools offered by Hubspot are free to try. In addition, it includes a world-class CMS and powerful marketing automation platform, allowing users to centralize everything within a free CRM.
In short, Hubspot has come up with an outstanding solution to help individuals and businesses build a perfect content marketing program.
WordPress
Those interested in writing blogs with ease and efficiency can find WordPress the right tool for themselves. Using this tool, they can create a website or blog. WordPress is an excellent platform for creating content, uploading content, and tracking visitors. It includes many plugins that help content marketers optimize the complete marketing process. You can find a free version of WordPress with three gigabytes of storage in it.
Grammarly
The truth is editing and proofreading content is as important as creating content. Grammarly is liked by most content marketers because of the easy access across multiple communication mediums starting from email to documents and social media. This tool aims to reduce the error rate by 50-80%. In Grammarly, there is a plan for basic grammar and punctuation as well. Grammarly extension works with browsers like Chrome, Safari, and Firefox.
Yoast
If you’re writing SEO-optimized, you can find Yoast, the best SEO WordPress plugin available. In short, this tool offers an all-in-one WordPress plugin for SEO and helps you with almost everything, starting from optimizing content for a keyword, and previewing meta-descriptions and URL slugs. You can edit content. In addition, it suggests relevant internal links too. Colour indication like red, yellow, and green makes it easy to find that the content has been optimized correctly.
Buzzsumo
Conducting research is a part of content writing. Buzzsumo allows writers to carry out content research and track performance metrics as well. When it comes to multi-purpose content marketing research tools, it is the best. You can use this tool to find trending topics and headlines that receive the most engagement. This tool helps analyze content, what content is performing the best for any topic or competitor, and more. One of the main things about this tool is that it includes great influencer reports.
Ahrefs
For doing basic SEO research, consider going for Ahrefs. It’s the favorite tool among writers as it allows for tracking the rankings of keywords, analyzing competitors’ keywords, traffic, and more. Its keyword research and site analyzer features are just out of the box.
Hotjar
Are you curious to know the visitor behavior on your website? Business owners can use Hotjar to get an accurate read related to it. This tool works great for marketers as well as designers and researchers. In it, qualitative tools like an on-site poll, surveys, and session replays are available to make compelling content. With quantitative tools like heat maps, you can see where your visitors are clicking and scrolling.
Though many tools are available, the above post discusses some of the best tools for content marketing needs. Try them out and find which works best in enhancing your content strategy and execution.
Frequently Asked Questions
What Is a Content Research Tool?
Content research tool actually helps writers understand what their target audience is searching for. Certain tools help find relevant information and help writers create compelling and accurate stories.
What Tools Are Mostly Used by Content Strategists?
A few of the most commonly used tools by content strategists are :
- SEMrush
- Hubspot
- MarketMuse,
- Internal style guide,
- Survey Monkey.
What is The Best Content Strategy?
The best content strategy includes identifying the target audience, selecting high-volume keywords, focussing on social listening, etc.
What are Some Popular Types of Content?
The most popular types of content are:
- Webinars
- Guides and Ebooks
- Emails
- Case studies
- Press releases
- White papers
- Video content
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