August 24 It is the occasion of the 9th anniversary slotxo of Tim Cook taking over from Steve Jobs in the management of Apple. Amid the challenges that have always arisen Today, Khun Neethikan Palangwan will share this story. With an interesting vocabulary Can be tracked during word in the news
The Associated Press headline states that Apple CEO Tim Cook is fulfilling another Steve Jobs vision, meaning Apple CEO Tim Cook is making another vision of the late Steve Jobs a reality.
Nine years after the death of Apple founder Steve Jobs, the legendary man created what humans didn't expect to happen on Earth. To become something close to you, like the 33rd organ of the human being, the smartphone, and his legend has created a big challenge for his successor Tim Cook to innovate that will continue to drive Apple even further. Tim Cook's early path to managing Apple following Steve Jobs in 2011 was like a nanny to take care of the Apple brand following the deceased founder. And does not seem to have a prominent role in the early stages
But after a ninth year, Tim Cook took Apple as the first American company with a total share price of $ 2 trillion. It is a 5-fold growth in nine years, along with two stock splits during his Apple administration. While Apple's share price soared three times in the same period.
All of this is a testament to Apple's success. Under the management of Tim Cook, and that is clearer. It reflects the success of Steve Jobs in creating people who lead the organization to reach its goals. Although it has not been mentioned enough in this regard
Tim Cook's journey is not as simple as it seems, because in the past nine years Apple has experienced tremendous tremors. From the slow sales of iPhones from competitors in the fierce smartphone market. FBI investigating privacy issues of iPhone users US-China trade war And most recently the COVID-19 crisis That had a severe impact around the world
What really stood out to 59-year-old CEO Tim Cook was the introduction of Apple into a new, more open and modern era of enterprise. Including the announcement of a quarterly apple stock dividend This has never been in the age of Steve Jobs, a staunch CEO of civil rights and renewable energy activists. And in his personal life, Tim Cook is the CEO of the first large Fortune 500 company to come out to be openly gay. This is different from the old world corporate executives.
However, the Tim Cook administration's approach focused on what was most important and meaningful to Apple's. To be a major chip maker to support iPhones and Mac computers. Including adjusting strategies to generate income in addition to relying mainly on iPhone sales But what's missing in Apple's nine-year term is the new innovation that changed the world, just like Steve Jobs had created before he left. That Apple co-founder Steve Jobs, who died in 2011, was a tough act to follow. That died in 2011, it is a difficult task to build on.
The term A tough act to follow is an expression referring to rock work, difficult work, or difficult to follow in the traces of success. It can be used instead of A hard act to follow as well.
Also, A tough act to follow here is similar to the saying to fill a big void.
The word void is a noun meaning free space.
For example, After Pete quit to run his own restaurant, his sous chef has a very big void to fill. So the chef's assistant has to work hard to carry on from Pete's important duties.
In this news, there is another expression, have big shoes to fill, meaning a big job that needs to continue the success of a talented person again, or it can be pretty translated as inheriting a legend.
As an example from this news, Tim Cook seems to be doing so well at it that his eventual successor may also have big shoes to fill. Until it may be a big deal for people to take over from him for sure
Another expression is measure up and measure up to.
The word measure is a verb meaning measure, estimate, or shift.
The expressions measure up and measure up to are often used in the context of Being expected to do things that are not easy
For example, No matter how hard I have tried, my work doesn't quite measure up to my manager's high standards. My work has not met the high standards of the manager.
Personally, for example, using “measure up” that means Was expected to do things that weren't easy, for example, Alex has signed up many times for signing contests. Yet, he hasn't heard back at all. He believes he would never measure up. So many lists already But still haven't been summoned yet So he thought he wasn't good enough.
Simple, if you want to say Do as expected It can be used if meet expectation or meet requirements.
But if it's better than expected, use beat expectation.
For example, This soccer team beat everyone's expectation to finish among top three in the league, having been an underdog in the past season.
This football team has performed beyond everyone's expectations. By scoring the highest sc
