Technology has played a critical role in developing many industries, and frankly, being technologically advanced is categorized as the biggest parameter for growth. The fashion sector is no such exception, and the more acceptance and implementation of technology in the sector has led to a revolution that has transformed its landscape. Likewise, the custom-made suits provide customization solutions with digital features enabling apparel brands and retailers to thrive in the fashion industry. These relevant and practical business strategies allow fashion companies to let their buyers determine the design using virtual technology and later preview their product before heading for the final payment.
Suit Design Software Provides Digital Solutions to Brands for Tapping Unexplored Possibilities
As more apparel brands become more comfortable with technology, with time, fashion and technology will be more inseparable, just like the link between sports betting and sports. New-age solutions have made it a lot easier for fashion companies to showcase their fashion trends to a wider audience because today's buyers, too, are tech-savvy. These innovative solutions benefit both brands and consumers equally as products are more accessible and the processes are more convenient. Digital trends have transformed every facet of the fashion industry, from designing and selling to launching new digital brands and business models that are sustainable and guarantee more revenues. The new business models enable fashion companies to tap on previously unexplored opportunities and take their business to a new level where they can smoothly perform their business. Smart brands are paying attention to these digital trends and evolving their businesses around opportunities created and imperatives uncovered.
Digital trends have helped designers in more than one way, and most importantly, they help them copyright the design they have made because back in the day, they would create similar designs without their knowledge. However, with the advent of designing apps, it has become rare for designs to be similar or exact. All thanks to the computing power, once you put up your security, you rest assured that your artificial intelligence is safe. This was one of many instances to suggest that innovation is taking the fashion industry by storm. And other innovative solutions have taken the marketing and designing processes to a new level which are efficiently used in fashion shows. In the current blog, we shall highlight the latest innovations that have accelerated the growth in the apparel segment.
Here are top-four trendy innovations in sustainable clothing; the following innovations focus on the industry in a broader sense that includes breakthroughs in marketing, emerging technologies, and design:
- Virtual Fashion Influencers and Their real Effects on Consumer Behavior
A year before, everyone was smitten by the use of digital technology in the form of virtual and augmented reality, but as the days passed by, people were both intrigued and obsessed by the invention of virtual fashion influencers. Munich-based designer and creative director Joerg Zuber is the human behind one of the internet's most influential virtual personas: Noonoouri. The digital persona has become a major player in the fashion world, closing in on 300,000 Instagram followers and having already worked with major brands like Dior, Versace, and Swarovski. The virtual influencer's Instagram posts have posted sometimes product placement, such as posing with a bottle of Calvin Klein's Eternity perfume in a recent sponsored post. It had received approximately 10,000 likes, and while some other times, the influencer appears with other notable humans from the fashion sector. This trend seems to be creating a buzz in the fashion industry as more designers in collaboration with tech giants are trying to get a hold of such trends. Even if they are not following the similar tone of the innovations, they are collaborating with other professionals to render their designs in 3d and creating tailor-made and perfectly stitched clothes.
Additionally, digital innovations enable brands to reduce the returns rate, especially during the holiday seasons, such as Thanksgiving or Christmas. According to returns processor, Optoro, the cost of returns for retailers will be 59 per cent higher than a year ago. Veteran retail executive shares some tips to keep these rising costs contained. According to the firm, the hikes in the recent costs of returns translate into a 17 dollars price that would increase for brands and retailers per item to be processed for return. According to the data analyzed, the return goods will cost retailers 33 dollars of the price of 50 dollars items to process. It further predicts that 120 billion dollars in goods will be returned between Thanksgiving and the end of January 2022. The reason could be attributed to the fact that costs are quickly rising due to sudden disruptions in the supply chain, more expansive logistics, and adverse economic climate.
- Reduce Return Cost with on Retailer's Bottom Line
As fashion moved to eCommerce, retailers have to face another grave problem as they receive more returns because either the product didn't look as they were expecting it to be on the website or didn't come in the right size or color, or any other problem. And especially during the holiday seasons when brands are running sales and other platforms, buyers tend to purchase more products than they need and later on bombard brands and retailers by returning the product. Therefore, retailers need to introspect their business models and change them so that they can accommodate more customer demands and meet them efficiently. Many experts have recommended ways to offset the costs of returns by removing operational costs in other areas, like by adjusting promotions. Retailers in anyways don't have many options, and many of them don't have many choices to pass along the higher costs because they hope that these rise in the costs would eventually come down. To counter this narrative, they can raise the floor required to get free shipping, and therefore, they can spend 50 dollars to get free shipping; they must spend 100 dollars or something like that.
Another way to deal with the costs of the increasing return is to encourage their customers to buy online and return in-store, that ways retailers will be putting a heavier emphasis on “return to store” as the more convenient option and the means to customers getting a refund faster or option to pick the right item right away. That doesn't prevent returns, but it does make them cost less to the retailer. We have a simpler solution that will enable brands to deal with the return problems better through the 3d suit design software. It is a customization solution that allows brands and retailers to let their customers gain the upper hand in determining how their apparel should look like. With the help of the tool, they can change the design, fabric, and pattern of the product seamlessly and even customize its cuffs, collar styles, trousers' zips, and many other products. Additionally, with the help of digital solutions, your buyers can also preview the product and make the necessary and minute changes to it before they place the final order.
- Supply Chain Investment Receives More Interests
When the pandemic broke out, the fashion sector witnessed unprecedented and unpredictable disruptions in the supply chain, and therefore, brands and retailers there realized the need to make their supply chains more digital so that they were able to function under any circumstances. According to many studies, more than 20 per cent of the investments that have been made in the fashion and retail-tech space in 2021 have been in the supply chain. The stakeholders are investing in the new-age solution to manage and plan inventory flow, find alternative suppliers, and drive transportation. According to a report authored by McKinsey and The Business of Fashion, “The State of Fashion 2022“, about half of global businesses suffered supply chain disruptions in 2021, with one in eight severely affected. Several executives believe that these challenges will persist in the near future and impact their margins negatively in the next couple of years. As Joseph Phi pointed out, the supply chain assets run at full capacity, and it appears to be bursting; therefore, many of these frustrations will continue until at least 2023.
As leaders innovate to create efficiencies, they have been focusing more on prioritizing and attracting a high volume of investment in the fashion industry. Some of the most sought-after measures range from upgraded inventory management to logistics tracking solutions. According to the investment, another area expected to grow in apparel is cross-functional and vertical integration. These are largely brought in by bringing in-house production or distribution. According to the CB insights, the investment made by retailers in technology responsible for supply chain and logistics have been faster and more efficient and nearly doubled on a year-over-year basis to 8.6 billion dollars.
Furthermore, brands and retailers must meet the dynamic demands put forth by clients due to sudden eCommerce's explosive growth. According to Euromonitor International, last-mile reinvention has emerged as the top initiative for many retailers. Following these are the need for global retail professionals, artificial intelligence, and the Internet of Things, the other promising technologies to achieve the necessary improvement. In-store experience seems to be gaining more traction among buyers and retailers as one-third of global retail professionals surveyed by Euromonitor in the third quarter of 2021 believe COVID-19 will accelerate initiatives to enhance the in-store experience and role within the overarching business strategy.
- Social Commerce Becomes the Talk of the Town
Social commerce has become the biggest online marketplace for brands and retailers and is also at the core of their businesses. It also helps buyers discover products on various platforms in a single click, and the onset of applications of these provide a further boost to sales and revenues. These applications allow users to discover products through unique independent fashion labels or product recommendations based on their social activity. But social commerce is just one social application changing the fabric of fashion. Moreover, social media and commerce thrive on influencers and their method of content, as they can provide more personalized communications. When these young influencers align with popular social movements, such as body positivity or diversity and inclusion, this helps foster communities around brands. Another concept of micro-influencers that range from 16 to 30 years focus on digital and social media and shy away from traditional forms of marketing.
Along with the high-profile influencers, fashion retailers can capitalize on smaller-scale influencers, for instance, Boohoo, that had student ambassadors to make a mark among young buyers. Fashion brands must also realize that effective marketing is not only about known faces; they must also work with unrecognizable names. Companies look for savvy consumers who might have a smaller social media reach but more engagement with followers; they have better chances of making it big among Gen Z and baby boomers.
Influencers can also market the product by posting their images on their social media accounts. For instance, photos of a garment worn by real people are enough to drive shoppers. Boohoo encourages consumers to ‘shop the feed' with a focused ‘Instashop' website. Companies are increasingly trying to ensure that shoppers can easily buy items found and featured on social media feeds such as Instagram while also sharing customer photos, hashtag campaigns, and reviews directly on eCommerce sites.
Conclusion-
In a nutshell, fashion is in the midst of transformation, and if brands and retailers perfectly blend the use of social media, eCommerce, other digital trends, they can out-perform their set targets. The custom-made suits by iDesigniBuy help apparel brands and retailers to create top-notch designs on their websites and let their customers customize their clothes using the tool's digital solutions. It also allows brands to super-power the creation and speed-to-market of garments and trends.
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