American Whiskey Market by Type (Bourbon, Tennessee Whiskey, and Rye Whiskey), Quality (Premium, High-end Premium, and Super Premium), and Distribution Channel (On-Trade and Off-Trade): Global Opportunity Analysis and Industry Forecast, 2021–2030
The Global American Whiskey Market is expected to grow at a 9.9 percent CAGR from 2019 to $16.8 billion by 2025. Bourbon's popularity has skyrocketed in the last ten years all over the world. International adult consumers are becoming more interested in more expensive American spirits as a result of their fascination with the heritage of American whiskey, as well as its mixability and versatility in cocktails.
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Purchasing power, combined with a shift in consumer lifestyles, particularly among the young, has had a positive impact on the growth of this market. The younger generation is more likely to consume expensive alcoholic beverages, with whiskey being the preferred choice among the other types of beverages. According to statistics, India is the largest consumer of whiskey, consuming 1.5 billion litres during the 2014-2015 period, surpassing the United States, which consumed 462 million litres during the same period. Because of their growing purchasing power, American whiskey has emerged as an upcoming preferred choice among consumers.
COVID-19 Impact Assessment
- The American Whiskey Market has taken a significant hit as a result of the pandemic. In particular, it is likely to abandon its initial sales and growth projections for 2020 in the United States. Companies are concentrating their efforts in current European markets (Germany, France, Poland, and the United Kingdom) in order to expand their market reach in Eastern Europe.
- The output has increased, but the emphasis has shifted from on-premises to off-premises, as consumers prefer to buy bottles rather than dine out.
- The outbreak (COVID-19), as a result of trade restrictions and a decrease in consumption as a result of government lockdowns around the world, has played a significant role in the whiskey market in 2020.
Key Segments Covered
Type
- Bourbon
- Tennessee
- Rye
Quality
- Premium
- High-end Premium
- Super Premium
By Distribution Channel
- On-Trade
- Off-Trade
Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
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The Report's Key Benefits
- This study provides an analytical depiction of the American whiskey industry, as well as current trends and future projections to identify potential investment opportunities.
- The report includes data on key drivers, restraints, and opportunities, as well as a detailed analysis of the American whiskey market share.
- From 2020 to 2028, the current market is quantitatively analysed to highlight the American whiskey market growth scenario.
- Porter's five forces analysis depicts the market's potency of buyers and suppliers.
- The report provides a detailed analysis of the American whiskey market based on competitive intensity and how the competition will shape up in the coming years.
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