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Amplitude, a pioneer in the product analytics domain since 2012, empowers businesses to track user interactions and journeys. Its user-centric interface makes it accessible to all employees, enabling them to observe and analyze website user behavior patterns. Heap, a tool akin to Amplitude, offers a unique advantage through its automatic event tracking feature, effortlessly capturing user actions. This feature empowers businesses to gain valuable insights into user behavior without requiring specialized coding expertise.
