The global anime market size is anticipated to reach USD 60.07 billion by 2030 and is projected to grow at a CAGR of 9.8% from 2024 to 2030, according to a new report by Grand View Research, Inc.The market growth is attributed to the rising popularity of anime content globally. The market's growth is further fueled by the introduction of application games and the rising trend of online distribution of anime content in the coming years. The online distribution of anime content is a significant contributor to the market's revenue, and its continued growth is expected to fuel the market's position in the entertainment industry.
The anime market is benefiting from the technology advancements, as content creators are developing complex pre and post-production tools to enhance the quality of their solutions. Additionally, the utilization of cutting-edge technologies such as Artificial Intelligence (AI) and blockchain in anime gaming is anticipated to contribute to the growth of the anime market by improving the overall gaming experience.
The number of anime enthusiasts globally is rising at an exponential rate, with popular shows such as Naruto, One Piece, Hunter X Hunter, and Dragon Ball Z appealing to audiences. In addition, manga, the comics that inspired many anime series, are gaining popularity among fans worldwide. Consequently, anime creators are working tirelessly to deliver high-quality anime content and unique characters that can contribute to the positive development of children at a young age. For instance, in August 2022, Toei Animation Co. Ltd. collaborated with Epic Games, Inc. to launch Dragon Ball Z characters as playable options in the popular Fortnite video game. This partnership brought in more players to the game and also served as an introduction to the anime for those who were previously unaware of it.
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Anime Market Report Highlights
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Based on the ‘Type’ segment, the merchandising segment accounted for the major revenue share of over 30% owing to the growing demand for anime merchandise products, including figurines, t-shirts, posters, and key chains, among others
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Based on the ‘Genre’ segment, the action & adventure segment accounted for the highest revenue in 2023 due to the historical dominance and preference for action and adventure-based T.V. series such as Dragon Ball Z, One Piece, and Naruto, among others
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North America is anticipated to grow at the highest CAGR of over 16% from 2024 to 2030, owing to the growing fan base and popularity for anime content across the region, along with an increase in the sale of anime merchandise
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Anime Market Segmentation
Grand View Research has segmented the global anime market based on type, genre, and region:
Anime Type Outlook (Revenue, USD Million, 2018 – 2030)
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T.V.
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Movie
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Video
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Internet Distribution
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Merchandising
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Music
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Pachinko
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Live Entertainment
Anime Genre Outlook (Revenue, USD Million, 2018 – 2030)
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Action & Adventure
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Sci-Fi & Fantasy
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Romance & Drama
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Sports
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Others
Anime Regional Outlook (Revenue, USD Million, 2018 – 2030)
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North America
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U.S.
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Canada
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Europe
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UK
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Germany
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France
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Italy
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Spain
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Poland
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Hungary
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Austria
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Russia
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Netherlands
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Finland
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Sweden
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Czech Republic
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Rest of Europe
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Asia Pacific
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Australia & New Zealand
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China
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Philippines
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South Korea
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Indonesia
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Vietnam
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Thailand
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Malaysia
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India
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Rest of Asia Pacific
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Latin America
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Brazil
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Mexico
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Rest of Latin America
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Middle East & Africa (MEA)
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Saudi Arabia
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Turkey
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Rest of Middle East & Africa
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Japan
List of Key Players in the Anime Market
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Pierrot Co., Ltd.
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Production I.G, Inc.
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Studio Ghibli, Inc.
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Sunrise, Inc. (Bandai Namco Filmworks)
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Toei Animation Co., Ltd.
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Bones Inc.
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Kyoto Animation Co., Ltd.
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MADHOUSE, Inc.
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Crunchyroll (Sony Pictures Entertainment Inc.)
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Progressive Animation Works Co., Ltd. (PA Works)
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Good Smile Company, Inc.
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Discotek Media
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Sentai Holdings, LLC (AMC Networks)
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VIZ Media, LLC
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Ufotable Co., Ltd.
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Atomic Flare
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
