The global baby prams and strollers market (Margadh Pramaí Leanbh agus Strollers) is forecasted to grow at a CAGR of 5.9%, reaching a value of US$ 8.79 billion by 2033, compared to US$ 4.95 billion in 2023.
The market for strollers and other baby gear, such as travel systems, jogging strollers, strollers, and regular strollers, is referred to as the baby prams and strollers market. The global birth rate and parent expectations for safe, practical, and multipurpose baby transport solutions that facilitate mobility and parenting task support have led to a consistent increase in this industry. Major brands command premium prices for high-end stroller models boasting features like adjustable handles, all-terrain wheels, and expandable storage options. Meanwhile, affordable generic strollers appeal to budget-conscious parents focused purely on basic transport utility. Global revenue in the overall baby transport market should exceed $3.5 billion in the next three years.
Market Insights
Consumer insights regarding key purchase drivers in the baby stroller market (유모차 및 유모차 시장) highlight priorities like:
- Safety – Brakes, harnesses, protective frames and testing against voluntary or mandatory stability and design standards all provide parental confidence.
- Manoeuvrability – Compact folding and one-handed pushing or steering around tight spaces prove hugely convenient for parents navigating through daily life.
- Storage/Organization – Parents need places to store essential diaper bags, toys, snacks, electronics and other items when transporting infants for long periods.
- Customization – Stroller attachments, textures, colors and adjustability accommodate growing children across years of use as worthy investments for babies from birth through toddlerhood.
- Multi-functional Performance – All-terrain and jogging stroller options go beyond basic transport to enable parenting on the go across more environments.
Market Opportunities
Within the Baby Prams and Strollers market, ample opportunities exist for manufacturers to cater to the diverse needs of parents and caregivers. The market's expansion opens doors for product diversification, customization, and the exploration of niche segments. Additionally, the growing awareness of sustainable and eco-friendly practices presents an opportunity for manufacturers to align their offerings with the values of environmentally conscious consumers. This section delves into the various avenues for growth and expansion, exploring how companies can capitalize on emerging trends and market gaps.
List of Key Companies Profiled in The Report
- Artsana S.p.A
- Baby Trend
- Evenflo Company, Inc
- Graco Children’s Products Inc
- Baby Jogger
- Others
Market Trends
The Baby Prams and Strollers market is marked by evolving trends that reflect the changing landscape of parenting and consumer preferences. Noteworthy trends include the rise of compact and lightweight strollers for urban living, the incorporation of smart features for tech-savvy parents, and the emphasis on stylish designs that blend functionality with aesthetics. Understanding and adapting to these trends are essential for manufacturers to stay competitive and meet the evolving expectations of the market.
- Minimalist stroller designs emphasize sleekness and lightness for compact folding and storage convenience suited to urban families.
- Unexpected color palettes and patterns attempt to inject more stylistic flair relative to old norms focused heavily on gendered colors like blue and pink.
- Sustainable materials like plant-based plastics and recycled metals address growing environmental consumer priorities and industry regulations.
- convertible strollers adapt through flexible seating options and attachments to enable longevity across years as children grow from infants to toddlers.
Notable Developments
Continuous innovation is a hallmark of the Baby Prams and Strollers market, with manufacturers constantly striving to enhance safety, convenience, and style. Recent notable developments include collaborations, product launches, and advancements in materials and design. For instance, partnerships between renowned designers and baby gear manufacturers have led to the creation of stylish and functional strollers, catering to the fashion-conscious parent. Examining these developments provides insights into the industry's commitment to meeting the diverse needs of today's parents.
Competitive Landscape
Key players in the global baby prams and strollers market are strategically expanding their presence through R&D investments, technological advancements, product innovations, and competitive pricing.
- Thule (September 2022): Thule introduced the redesigned Thule Shine city stroller, emphasizing its compact and lightweight design tailored for urban convenience. The stroller caters to newborns to toddlers, offering an attractive solution for navigating diverse situations.
- Mercedes AMG GT (May 2022): In collaboration with Hartan, a renowned stroller company, Mercedes AMG GT unveiled a limited-edition stroller inspired by AMG vehicles. The stroller features a movable seat unit, providing flexibility for the baby to sit or lay down, and utilizes dinamica microfiber upholstery, the same material used in Mercedes seats.
- Silver Cross (March 2022): Silver Cross introduced the Dune and Reef strollers, with a focus on compact design and feature-rich functionality. Dune, described as Silver Cross's small travel system, is designed for urban families and those seeking a space-saving pushchair. Its agility and minimalist elegance make it an ideal choice for parents on the go.
The Baby Prams and Strollers market stands as an integral part of the childcare products industry, responding to the evolving demands of modern parenting. From understanding market dynamics to capitalizing on growth opportunities and staying abreast of trends and developments, this overview provides a holistic perspective on a market that continues to play a crucial role in enhancing the mobility and lifestyle of parents worldwide.
