Digital Marketing is the process of targeting services and products to the right customer base through the use of digital channels. This includes but is not limited to modern-day social media platforms, search engine optimization, and advertising channels. Digital marketing is considered to be a subset of marketing that is done digitally. Digital marketing tactics usually utilize digital platforms, such as social media, to reach consumers. Tactics may include the use of online or mobile advertising, usually in the form of either pay per click advertising or cost per impression advertising. Digital marketing often includes web design and development, search engine optimization (SEO services), e-commerce marketing, content marketing, influencer marketing, public relations, content automation, branding, video marketing, display advertising.
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