Twitter is the most powerful, popular and most used social media platform across the globe. The primary purpose of twitter is to connect with people, share thoughts about certain trendy topics, a platform to promote your business etc. According to reports the numbers of daily active users are about 100 million and about 500 million tweets are sent daily. Twitter is now used by every digital marketer as online promotions, stay connected with customers, and to let know the world about their business and business news.
Twitter is a very helpful platform in digital marketing for providing a valuable content to your audience and growing brand awareness.
But there is lot of noise on twitter, so it is challenging to cut off that noise and get more engagement, views and likes for your business. To get maximum clicks and engagement you need to look after certain time of posting any content.
Due to recent update of twitter algorithm, making a post timely is now more crucial than ever before. So you need to publish your tweet when most of the audience is online or rather you can schedule the post. As compared to FaceBook analytics, twitter doesn’t directly tell you the best time to post your tweet but still after experimenting over a month, it has found out that you can post your tweet in morning, noon and evening at specific times. You can even schedule your tweet ways ahead so that the tweet is posted at right time. There are different audiences for different businesses, so it is important to first understand who your audiences are and when your audiences are online.
According to research and experiments,
- The best time is to post between 9-10 am and also Friday is the best day of posting.
- Also it has seen that during weekdays between 2-4pm there are most active audience on twitter and with Friday showing the most engagement at 3pm.
- You can even try and experiment about posting content between 6-9pm.
It has also seen that, people are online when travel to work in the early morning and after winding up their work day and are coming back home. People also check tweets during break timing, so twitting at lunch hours is also the best option.
Experimenting about timing is what you should do initially because this varies from business to business. Analyze your statistics with twitter analytics and find the best time for posting tweets
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