Whenever you scroll through Instagram, Facebook, YouTube, Twitter etc., you see a lot of people putting up footage from a particular scene (it can be any genre) and then putting their voices as the voiceover. The voice over trends and professional voice recording services have really been steadily gaining momentum because of the personal connect it provides to the target audience. For example, you go to YouTube shorts and see a cooking video. You would rather hear the person clearly and the recipe via a voiceover rather than while making the recipe. Definitely, if the mic is great the voice can be clear but there will always be some background noise distracting you unless really edited.
With the growth in short videos like reels and shorts, a lot of voice over services in India have seen their trajectory growing. The reason being, the brands now have the power to put their message across in a matter of seconds but need to make it powerful. How do you make it? You focus on the quality and the visuals. Imagine a video being great in terms of visuals but the voice is not clear. You will most definitely skip it. A lot of Indian voice over artists have found their grounds in ads, campaigns, movies etc. all because of the voice over trends that have taken the course in the past few years.
Now, with that being said, here are some of the top voice over trends that have gained popularity.
- Vlogs:
We have all heard about blogs, the ones that you read on a website etc. But to gain the attention with nearly 600 million blogs on the web, it is definitely a bit of a pickle. Here, the vlogs come to the rescue. A good thumbnail, great content, clear voice and some great footage and bam, you have it all. Now, for it to make it to the top, of course your followers and subscribers do matter but there are some mistakes to avoid while voiceover and dubbing for example, airy background, muffled voice, background music to voice ratio being irregular etc.
- Social video marketing
Videos have dominated the entire social media platform. From Instagram to Tiktok to YouTube, even Twitter now has a space for discussions. There can be different types of social video marketing like:
Launch videos
Explainer videos
How-to videos
Behind the scenes videos
Brand anthems
Ads etc.
It is important to know that social videos generate 1200% more shares than all the images combined. Imagine what a well executed voice over can help your brand to reach at.
- Interactive videos
Interactive videos are the ones that invite the people to click or take an action by selecting anything etc. For example, interactive quizzes are pretty common. Another example can be a video in which you are able to select an outfit, hair, nails etc. to create a look. It is kind of like a game but not necessarily an app. Interactive videos deliver up to 4 times more conversions and engagements over any normal liner videos. The best thing about any interactive video is that you give control to the viewers. It is them who makes the decision but your voice and visuals just need to direct them. A voice that feels as if it is actually speaking to the viewer keeps the viewer engaged throughout the video. In layman terms, your interactive video can get you terrific results if it has the voice that you need.
So, what is your favourite voice over trend?
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