The Covid-19 pandemic sent much of the world into lockdown just few months after it was detected. Businesses reacted rapidly, reorganizing the supply chains, adopting to the work from home model and taking on creative advertising approaches. The health experts rolled out vaccines with unprecedented swiftness and the population was quick to accept the vaccinations. Today, many boardroom discussions are on post pandemic recovery, and adopting the new normal to ensure business continuity. For marketers, the focus is on ensuring a cost effective approach to reach the target audience. Cheap billboard advertisement is a myth and advertisers should focus on affordable and effective approaches. Despite the fact that economic recovery seems promising, there will never be such a time when the billboard advertising will become the cheapest approach.
