Meticulous Research®—a leading global market research company, published a research report titled, ‘South East Asia Online Language Learning Market by Learning Mode (Self-learning Apps, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country – Forecast to 2030.’
According to this latest publication from Meticulous Research®, the South East Asia Online Language Learning Market is projected to reach $1.3 billion by 2030, at a CAGR of 20.1% from 2023 to 2030. The growth of this market is driven by the increasing demand for easily accessible and cost-effective online language learning programs, the growth in the E-learning market, the growing need for cross-border communication due to globalization, and the affordability of online language learning applications. Furthermore, the rising investments in language teaching start-ups and small companies, the rising internet and smartphone penetration, and the growing preference for multilingual employees among multinational corporations are expected to create opportunities for market growth.
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However, data security and privacy concerns restrain the growth of this market. The lack of trained professionals to teach languages is a major challenge for players in this market. Prominent trends in the South East Asia online language learning market include the emergence of gamified language learning apps and platforms, the adoption of AI-powered language learning platforms, and the increasing popularity of transnational education (TNE).
The South East Asia online language learning market is segmented by learning mode, age group, language, and end user. The study also evaluates industry competitors and analyzes the market at the country level.
Based on learning mode, the South East Asia online language learning market is broadly segmented into self-learning apps and tutoring. In 2023, the self-learning apps segment is expected to account for the largest share of the South East Asia online language learning market. This segment's large market share is attributed to advancements in AI and learning platforms, the rising need for self-learning apps in educational institutions, and the increasing adoption of mobile devices and computers. Moreover, this segment is projected to register the highest CAGR during the forecast period.
Based on age group, the South East Asia online language learning market is broadly segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the South East Asia online language learning market. The large market share of this segment is attributed to the growing demand for immersive and practical language practice, the increasing popularity of language learning apps designed for children, and the rising adoption of innovative language learning methods, such as online interactive games for language acquisition, language learning through cartoons, and language books and stories. Moreover, this segment is also projected to register the highest CAGR during the forecast period.
Based on language, the South East Asia online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English segment is expected to account for the largest share of the South East Asia online language learning market. The large market share of this segment is attributed to the growing globalization and urbanization, increasing awareness about English language skills, and the growing popularity of English language proficiency tests, including TOEFL and IELTS.
However, the Mandarin language segment is projected to register the highest CAGR during the forecast period due to the rising demand for online language learning resources to assist students in acquiring Mandarin proficiency, the increasing need for professionals who are fluent in Mandarin, Mandarin being the native language of Taiwan and Singapore, the growing interest in Chinese culture, history, and traditions among South East Asians, and a significant rise in the number of students worldwide opting to learn Mandarin.
Based on end user, the South East Asia online language learning market is broadly segmented into individual learners, educational institutions, government institutes, and corporate learners. In 2023, the individual learners segment is expected to account for the largest share of the South East Asia online language learning market. The large market share of this segment is attributed to the growing use of smartphones, a rising interest in travel and cultural exploration, the widespread availability of free online language learning apps, and the availability of a wide range of language options and proficiency levels in online platforms. Moreover, the individual learners segment is projected to register the highest CAGR during the forecast period.
Based on country, the South East Asia online language learning market is segmented into Indonesia, Vietnam, Thailand, Malaysia, Singapore, Philippines, and the Rest of South East Asia. In 2023, Indonesia is expected to account for the largest share of the South East Asia online language learning market. Indonesia’s major market share can be attributed to the increasing investments in online language learning start-ups and small companies, the growing government initiatives aimed at digitizing education, the rising demand for technological advancements, and the increasing need for cost-effective programs addressing knowledge gaps in students. Moreover, the market in Indonesia is projected to register the highest CAGR during the forecast period.
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Key Players:
The key players operating in the South East Asia online language learning market include Berlitz Corporation (U.S.), Rosetta Stone, Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (France), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babble GmbH (Germany), Busuu Limited (U.K.), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Linguistica 360, Inc. (U.S.), Mondly (Romania), FluentU (A part of Enux Education Limited), Mango Languages (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), and ELSA Corp. (U.S.).
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