Breast Augmentation Market Overview:
The Breast Augmentation Market size is projected to reach USD 1,692 million by 2025 from USD 900 million in 2020, at a CAGR 13.4% from 2020 to 2025. Breast augmentation is a medical aesthetic procedure that enlarges or changes the shape of the breast. The growth of this market is driven by the increasing number of breast augmentation procedures and rising awareness of cosmetic procedures.
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J&J (US) held the leading position in the breast augmentation market in 2019.
The company offers breast augmentation products through its medical devices segment. The company has a strong portfolio of breast augmentation products and a significant presence in the breast augmentation market. The company is a well-established brand and has been present in the market for nearly a decade, which gives it a competitive edge over other players. It is innovation-centric and invests heavily in R&D for maintaining its market share. It is also customer-oriented and maintains a strong relationship with its customers, which helps it maintain its leadership position. The company has shown a focus on organic and inorganic strategies such as product launches for market growth. For instance, in 2017, the company launched MemoryGel Xtra Breast Implants in the US. These initiatives help the company to expand its geographical reach and cater to its customers with new offerings.
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Market Segmentation:
Silicone breast implant accounted for the larger share of the breast augmentation market in 2019
Based on the product, the breast augmentation market is segmented into silicone breast implant and saline breast implant. In 2019, the silicone breast implant segment accounted for the larger share of the breast augmentation market. The large share of this segment can be attributed to the increasing number of breast augmentation procedures.
By surface, the smooth segment accounted for the largest market share in 2019
Based on the surface, the breast augmentation market is segmented into smooth and textured surface. The smooth segment accounted for the largest market share in 2019. The increasing number of breast augmentation procedures are major driving factors for this market.
Hospitals are the largest end-users of the breast augmentation market
Based on end-users, the breast augmentation market is segmented into hospitals, cosmetology clinics & ambulatory surgical centers. The hospital segment accounted for the largest market share in 2019 due to the increasing number of breast augmentation procedures and rising awareness of cosmetic surgery.
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Key Players:
Some of the major players operating in this market are Johnson and Johnson (US), Allergan (Ireland), and Sientra (US). In 2019, Johnson and Johnson held the leading position in the breast augmentation market. The company has a presence in more than 60 countries. Moreover, the company’s strong brand recognition and comprehensive product portfolio in the breast augmentation market is its key strength. Allergan held the second position in the breast augmentation market in 2019.
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