The apparel industry has undergone a major transformation over the last five decades and thanks to recent inventions and technological advances, it is poised to make further changes in the industry. From cash registers, coupons, shopping carts, barcodes and e-commerce, the drastic change in the functioning of the apparel sector across industries and domains is phenomenal. This has helped retailers and their senior management streamline their overall processes and provide them with a superior customer experience. In the same way, 3D clothing design software helps fashion companies to take advantage of the latest trends in the digital sector and enhance the customer experience with their latest business solutions.
Clothing design software allows fashion houses to navigate the digital space:
The outbreak and the continuing impact of the pandemic have accelerated significant changes in retail. Significant disruptions in the supply chain have forced fashion houses to move to safer places that ensure business security, growth and sustainable income generation. The increasing focus and momentum of digital transformation in the past has seen the apparel industry bridge the gap between customers and brands. As a result, traditional customers who made their purchasing decisions are now better equipped to make more informed decisions. Although the digital transformation of traditional customers and apparel companies faces several obstacles, it effectively improves customer management both online and offline. Emerging trends in ecommerce and practices, including mobile shopping, are helping brands and retailers understand what shoppers want and what drives their shopping behavior. And with more and more fashion brands embracing NFT, gaming and 3D virtual real estate, we need to ensure that the apparel industry has a lot to offer, and every day we will see more and more digital technology in the fashion industry.
Let's take a look at the various digital trends that have taken over the fashion industry and will help fashion brands to thrive in the market in the future:
Leap to mobile trading
Recently, mobile phones have become the biggest shopping mall for all kinds of products, and many of the leading brands in the fashion industry have taken full advantage of the current trend. According to eMarketer, revenue will double to $700 billion by 2025. Another report by Mordor Intelligence states that the mobile market is expected to grow at a compound annual rate of 27 percent between 2021 and 2026. These statistics suggest that nothing will stop mobile commerce. keep customers away from banking due to changing consumer behavior, and as digital technology takes the fashion industry to the next level, the need for mobile shopping will only increase. There are many factors driving the growth of mobile commerce such as: B. increasing use of smartphones, which now offer new and better security, convenience and Internet access. Tech-savvy users are encouraged to make mobile payments via wallets and online payment gateways to ensure contactless payments.
Additionally, according to a Digital Turbine report, nearly 55% of mobile shoppers download at least one shopping app during the holiday season. The most downloaded apps were Amazon, Walmart, and Target, while other apps like “Climbers” were Etsy, Poshmark, and Fetch Rewards, indicating that users had above average intentions to install these apps. Online clothing design software, a mobile-adaptive fitting solution with digital capabilities, works on the same basis. This allows shoppers of clothing brands to freely design their clothes from the comfort of their own homes and showcase their fashion sense.
Growing demand for Metaverse
Since Facebook changed its name to “Meta”, everyone in the fashion industry has been trying to personalize the concept and help the industry reach new heights in digital fashion. Recently, Harper and Scott, a creative agency that has developed a number of leading retail lines and personal retail merchandise, announced a new H+S meta focused on their company's digital space. The virtual business extension aims to bring customer expectations and experiences into the metaverse. The collection line is a step towards more digital aspects of the fashion industry, such as digital goods, NFT, galleries and showrooms and virtual events. The agency is a driving force behind product collaborations including Popeyes x Megan Thee Stallion and Tim Hortons x Justin Bieber, and has previously been partners with Sephora, Compass and L'Oréal.
Metauniverse is the largest digital platform that helps apparel companies navigate the new world of the digital space, enabling brands and retailers to expand their physical and virtual points of contact with customers. For example, British department store Selfridges plans to sell NFT and digital fashion at its Oxford Street store in London, introducing digital goods to physical shopping and expanding their affordability in fashion. Combining the online and offline worlds will help brands launch pop-up stores, which include artwork by Victor Vasarely and new physical pieces inspired by Vasarely's by brand designer Paco Rabanne. The NFT can be purchased in-store with a traditional credit card and includes a digital version of the first gown designed by Paco Rabanne.
Summary-
In short, it is not an exaggeration to say that with the advent of digital technology in the fashion industry, there is no shortage of opportunities to grow the business while making more profit. iDesigniBuy's 3D apparel design software enables fashion houses to navigate the digital space, bridging the gap between customers and brands. Customization solutions combined with digital capabilities allow your customers to view personalized clothing and consult designers and brands in real-time, enhancing the customer experience.
