To create a successful Competitive SEO strategy, it’s vital to understand how your current plan compares to your competitors. Analyze your SEO strategy to outrank competitors for specific keywords. SEO competitive analysis helps identify areas for improvement and provides insights to improve tactics. Learn the basics, why it’s important, and when to conduct it. Follow key steps and use useful tools.
How to analyze Competitive SEO strategies?
To conduct a comprehensive SEO competitive analysis, use at least three similar competitors and multiple analysis tools. Examine their keywords and identify any gaps in your own strategy. Use a competitor tracking tool to create a report and identify trends. Capitalize on your competitors’ weaknesses to improve your own strategy.
When You Should Do Competitor Analysis in SEO?
Regular monitoring and improvement of SEO is crucial for its effectiveness. However, conducting a full SEO competitive analysis does not need to be frequent. Situations that may require a full analysis include major search algorithm updates, significant ranking drops, prior to creating new content, prolonged stagnant rankings, adding new pages, or brand changes.
So, here are the Competitive SEO Strategies and 7 practical steps to access your competitors.
1. Identify your competitors at first place
Identify your customers and competitors using SEO tools and your own expertise. Consider direct, indirect, and substitute competitors such as established brands, new leaders, game changers, and niche brands. Carefully curate your list of competitors to ensure they are direct threats to your business. Evaluate their SEO performance by looking at ranking keywords, traffic, and longevity in their positions to understand the true competition in your industry.
2. Find Keyword Gaps
Keywords are crucial for SEO. They’re terms users input into search engines like Google, and your goal should be to appear in top search results for relevant keywords. Track your rankings and identify where competitors rank for keywords. Target keywords where you’re behind and create new content. Closing gaps can improve rankings and demonstrate authority. Use SEO tools to identify gaps and find effective keywords.
3. Determine your weakness and strengths
Identify competitors’ SEO weaknesses to gain an edge. Evaluate your own SEO strengths and weaknesses to identify opportunities. Monitor your own and competitors’ keyword rankings, build authority through links, create high-quality content, ensure technical performance, use well-structured internal linking, and optimize for mobile. Focus on building brand authority and targeting key search terms to improve rankings. Prioritize quality content over the number of keywords used. Regularly check for technical issues and crawlability/indexability.
4. Analyze Page by Page
Analyze each page on your website to compare with competitors and identify factors contributing to their higher rankings. Focus on page titles, meta titles, tags, H1s, heading structures, internal linking, URL hierarchy, content quality, and page keywords. Use this information to improve your page structures and SEO performance.
Thus Analyzing your Competitor SEO Performance is need in your rivals to succeed in your SEO.
Click the above link for the 5,6 & 7th Step.
Start reading & start tracking your competitors now.
