content brief tools are a useful way to get more out of your writing. They help you generate and track content, while providing information that writers need to succeed. Some examples of these tools are Frase, Conductor, MarketMuse, and Coschedule. These tools can also save you time and make your writing process easier.
Conductor
Conductor is a content briefing tool that supports collaboration and enables teams to share content briefs, insights, and reports. The tool also helps reduce the time spent on planning and distribution of content briefs. It can cut planning time from two hours to less than thirty minutes. Its collaboration features are particularly useful for multinational organisations. Companies such as Samsung and Shutterstock rely on it for their content briefing needs.
The Conductor content briefing tool can help you understand prospective customers' intent, including the types of topics and content they're looking for. It also guides you through the content creation process, enabling you to measure its success and determine what content will be most effective.
MarketMuse
MarketMuse is a content brief tool that helps you create, manage, and share content. It offers a powerful blend of SEO and editorial guidance. This tool helps you create content briefs that are easy to edit, share with other writers, and publish at scale. This tool also includes built-in optimization tools that help you track your progress and identify keywords and topics that relate to your business.
It allows you to see keyword search volume, average word count, and the number of times the exact keyword was used on top-ranking pages. Unfortunately, it's still in beta, so the results can be hit-or-miss. It also doesn't let you share your editor's experience with external writers, but you can share your content briefs and first drafts, which is great for external writers.
Frase
Frase's content brief tool is a great tool for creating compelling articles. Its AI writing capabilities use data from search engines to generate content that's engaging and relevant. It offers a wide range of pre-made templates and the option to customize each one. It also has features such as title suggestions and meta descriptions.
The Frase outline builder scrapes relevant searches from Google's People Also Ask and Quora to create a framework for writing articles. By creating a content brief, you can focus on the most important points and give your writer an idea of how to structure the article. Then, you can pass it to a writer or virtual assistant to create the piece.
Frase comes with a free trial that allows you to create up to five documents and unlimited research questions. This allows you to test out its various features, and you'll also get access to the Google Search Console integration.
Coschedule
CoSchedule is packed with functionality. For instance, it offers a Headline Analyzer that grades the effectiveness of headlines. With this tool, you can optimize your headlines and correct the word balance. There are also other features to help you make your content better. You can also use the tool to check the performance of your content on social media sites.
CoSchedule is a great tool to use if you're looking to improve the quality of your content. The site uses custom images and infographics to make its articles more visually appealing to readers. This makes them easy to read, which helps build your brand and earn more backlinks.
Trello
If you're a content manager, you've probably heard of Trello. This popular dashboard allows you to easily assign tasks to your employees and track progress. You can create dashboards for your whole department or for specific workers. You can label tasks with any type of information, including due dates. You can also assign topics and assign creators for each one.
Besides helping you manage your content, MarketMuse is an AI-based content planning tool. It helps you see what content is ready for publication, what's out of date, and what still needs work. It can even generate content briefs with internal links and keyword suggestions. It also helps you store images with your content and track their captions, hashtags, and marketing channels.
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