Cossouq an all-inclusive beauty marketplace across the country, becomes a stepping stone for a Canadian beauty and haircare brand ‘Voir Hair Care’ to tap into the Indian marketplace. This collaboration leverages Voir Hair Care’s innovative and sensational products for every hair type, as it beautifully alliances with Cossouq’s vision to deliver the best products for Indian consumers pan-India.
While talking about Voir Haircare Meet Jatakia, director of branding and marketing, Cossouq shared- “Voir Haircare, as a cruelty-free vegan brand, recognizes the acute demand for hair-nourishing products in the Indian market. Our aim with this partnership is to meet the needs of modern and trendsetting clientele who prefer internationally recognized cosmetics along with home-grown brands.
Where Amandeep Randhawa, vice president of global sales, at Voir Hair Care, shared her views on the Indian beauty market and said- “According to Statista’s forecast for 2023, the beauty and personal care industry in India would rise by 3.86% each year with a 143% growth in volume, year on year. Cossouq was our best pick, as its brand vision aligns well with our global expansion plans.”
The brand is well known for its product range such as Voir Hair Care Shampoo, Voir Hair Care Perfecting Prism Color Protecting Pre Shampoo Treatment, and Voir Hair Care Soft Styling Foam, which stands as the one loved product by consumers amongst other haircare brands.
Talking about its collaboration with Indian beauty marketplace Cossouq Amandeep Randhawa, vice president of global sales, at Voir Hair Care said- “Indian consumers are into ayurvedic, medicinal plant-based products. Growing up in an Indian household, I knew their love for massaging their scalp and their hair oil. I think scalp care will be a huge Indian market because they are looking for products that can help to promote hair growth and reduce hair fall.”
Canadian brand flying the whole world:
Further talking about the brand’s aspirations Randhawa mentioned that to make Voir haircare, one must buy products across various regions the brand would never think of compromising on the quality of their products and packaging. Making Canada the center of their production purpose.
However, there would be R&D centers across every region to make their products more reachable and relatable to each region's customers.
Voir haircare x Cossouq: A smart move
The brand has established itself as a specialist in salon-grade hair care products. It comes in the list of luxurious brands across the globe. To reach its end customers across the country, the brand was in search of a great distribution channel so that it could spread its business across India. And can reach their target audience consistently and professionally.
The Voir Haircare brand has a combination of both thoughtful ingredients with artistic inspiration. This inspiration comes from Canada’s (the brand’s origin country) constantly shifting seasonal landscapes. Furthermore, Cossouq, the one-stop shop for beauty and wellness products across India, has now become the country’s only reseller of Voir Haircare. This is because the brand’s vision aligned with the marketplace they chose to enter a country like India.
It was Cossouq’s director of branding and marketing Meet Jatakia who said that due to increasing awareness and demand about the vegan lifestyle and cruelty-free beauty products amongst consumers across India, Voir haircare has a good chance to be a hit product amongst all their target audience, as the brand itself is a vegan and cruelty-free brand.
This not only solves nature’s problem but also turns out to be beneficial for each hair type, resulting in deep moisturizing and conditioning of hair. Further Jatakia mentioned that it was a smart move by Voir Haircare to collaborate with Cossouq which directly connects to the modern clientele and supplies the exact product they demand.
The brand’s choice to produce vegan products and to distribute their products coupled with Cossouq’s expertise in the Indian market will give it the initial boost, Amandeep Randhawa, Vice President of Global Sales, Voir Haircare, said -“This will further help tailor its target group’s preferences for hair care experience.”
Amandeep further elaborated – “The forthcoming beauty industry and cultural diversity of India make it an appealing destination for international businesses. According to Statista’s forecast for 2023, the beauty and personal care industry in India would rise by 3.86 percent each year with a 143 percent growth in volume, year on year. Cossouq was our best pick, as its brand vision aligns well with our global expansion plans.”
“Cossouq was our best pick, as its brand vision aligns well with our global expansion plans. Our trusted vegan product ranges coupled with Cossouq’s expertise in the Indian market will give us the initial boost we need to tailor our target group’s preferences for hair care experience,” Randhawa added.
Walk in the Sun: The best-selling product
Voir has stuck to styling and treatment so far with products designed to be multipurpose. The bestseller is Walk in the Sun Hair Oil. This particular range of products brings in around 24% of five-item Voir’s sales.
What does this range of products do? It does what a typical hair oil does. Enhancing luster and shine, but it also can be used as a detangler and a protective barrier against salt water and chlorine. As each of Voiur’s products do- It helps your hair color last longer, and it has a custom-blended fragrance that attracts their customers a lot, which can be loosely termed as ‘hair-perfume’.
Talking about the brand’s vision- It's their mission to make each hair shine with a component of health to it every single day. Voir Haircare is simply aware of how good hair can boost our confidence from within. The brand is very well known for empowering and restoring confidence for all hair types. They aspire to meet the needs of consumers and continuously aim to launch more innovative and sensational products to lead the market trend.
