It is well-known that modern buyers comprising of Gen Z and millennials are one of the prime targets for the fashion industry. These tech-savvy buyers have taken a major turn towards purchasing expansive, vintage, and sustainable products in the last few years. And these young shoppers bring new expectations to these brands, especially in terms of technologies and eco-friendly measures. The custom design hoodies, a customization solution, enables your young buyers to design hoodies that fit their fashion preferences and allow them to flaunt their designing and creative skills to the world. The tool comes with digital features allowing your customers to have a 3600-degree preview in 3d and make necessary changes in their garments before purchasing the final product.
Custom Made Hoodies Enables Apparel Companies to Align with Recent Gen Z Expectations
For a long time, we were living under the impression that luxury was for the Boomers only; however, the young generation has been aggressively turning to high-end products in large numbers in the past couple of years. According to the findings of Klarna, a payment service company, Gen Zers and millennials purchased more luxury items, that is, 63 per cent respectively than their elders, that is, Gen X and Baby Boomers, who accounted for 45 per cent and 25 per cent respectively in the past 12 months. Moreover, during the pandemic, when the whole fashion industry was moving towards digitization, the modern buyers could align themselves more with the trend. Since the generation has grown up around technology, it is easier for them to transit to the new digital business model. In fact, fashion brands, too, have understood the need of accelerating their business strategies to become more digital, enabling them to connect with their buyers and their demands directly. Brands are reshaping their collection lines, marketing strategies, streamlining their supply chains, and many other essential aspects of the business to entice young shoppers to their website. Besides, their customers are increasingly composed of members of younger generations which has been depicted in the report entitled “The State of Smooth: Unpacking Luxury in 2022,” highlighting that eight out of ten luxury consumers see a brand's commitment to innovation and new technologies as a key purchasing criterion, and more than a third favor mobile apps to make a luxury purchase online.
Let us dive in deep to explore more reasons for customers to move towards luxury brands and how apparel houses can capitalize on these new trends to flourish in the market:
- Rising Significance of the Social Media and Metaverse
A younger generation dominating the shopping trends is digitally-savvy, and swiftly they are emerging as luxury shoppers with new preferences towards how they shop and pay. Though brand names and their exclusive collection lines still contribute for 52 per cent and 39 per cent, respectively, the other bigger factors that drive luxury purchases are flexibility and innovation throughout their shopping experiences. Young consumers have also embraced social media, and it has emerged as the biggest traction point that clothing brands can't neglect. It is imperative for them to adopt marketing strategies that can be reflected well on social media networks. It is reported that 83 per cent of Gen Z consumers and nearly two-thirds of Millennials follow luxury brands on social networks. And almost as many, respectively 75 per cent and 63 per cent, say they have purchased something after discovering a product on a social network, with YouTube and TikTok in the lead.
Additionally, the rise of the metaverse is more likely to push brands to innovate more and entice their buyers with novel services. Many leading and emerging clothing brands, designers, and retailers are increasingly responding positively to new virtual spaces. Approximately six out of ten respondents have already heard of the metaverse, and they are interested in purchasing luxury goods through this channel. Along with the metaverse, almost 22 per cent are also interested in new technologies, such as virtual fitting rooms that allow them to test products without having to leave their couch. Our customized hoodies online work on similar lines and allow your customers to design their hoodies and give their flair to them while sitting at home. Its customization and digitization features allow your customers to embark on enriching customer experiences that they shall cherish forever in their lives.
- Increasing Responsible Shopping
Many old stakeholders in the fashion sector have criticized that the young buyers are irresponsible and they are not serious about anything they do. However, this is not the case. The modern shoppers want to be a part of the solution the older generation generated, and that is fast fashion and many unethical practices that brought a bad name to the industry. The older generation that was more interested in luxury paid little heed to illegal animal killings, unethical factory conditions, and climate crisis. The young shoppers are educated in school about how to save the environment and what can be done to improve the working conditions and underpayment issues of workers manufacturing the clothes. Countries such as China, India, and Bangladesh have faced many unfair challenges to bring justice to their people, who are cost-effective laborers. Also, customers are more aware than the previous generation and have shifted towards nature-friendly measures that enable them to embrace fashion while looking after the environment. These customers want to be associated with companies that produce sustainable fashion capsule collections where garments are either made out of recycled, reused, or recommerced material. And even if brands charge more for these products, customers are willing to pay because of rising disposable income and increasing accessibility of premium products.
Conclusion-
In a nutshell, the modern buyers are inclined towards luxury brands and their collection, but they are also interested in knowing the brand's attitude that manufactured clothes and the degree to which it is ready to evolve with time. It is essential for clothing companies to talk and highlight that they care for nature and business, and their heart is at the right place in this digital era. The custom design hoodies by iDesigniBuy offer modern and robust business solutions to apparel brands and enable them to become more transparent, digital, and sustainable.
If you are willing to entice young buyers to brand,
