It’s always essential for a print on demand entrepreneur to stay one step ahead of the competition. Therefore, to get the most out of your business, you need to stay abreast of the latest trends and implement something that the market doesn't have. Risky pioneers are often lucky because their talent to predict generates modern tendencies. This article will inspire you by talking about the most popular print on demand design trends in 2021.
A successful brand is primarily a valuable product or service for a broad audience. Of course, to draw the attention, you need to work hard to develop awareness and authority on the network, optimize the store so that the user sees it first in the SERP, but also reproduce the newest things that can set the tone for the season, events and even generations. Well, for example, if a few seasons earlier satin pajama-type dresses conquer all fashion shows, today their improved versions with prints continue to explore the market. The same goes for other goods that consumers can personalize and create for their own needs. That is what’s made print on demand so famous, especially during the quarantine period when e-commerce took off. The ordinary, monotonous things receded, giving way to the development of individuality and uniqueness of each unit. So, let's talk about how to find designs for print on demand in 2021.
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The formation of brand perception largely depends on its positioning in the market. Your audience segmentation helps you understand your goals and thereby creates demand for your products. Let's look at three principal directions at the beginning of the journey to develop a niche idea and turn it into an incredible design.
Environmental friendliness
During self-isolation, climate change was observed worldwide – flora and fauna of the Earth began to regenerate after intensified anthropogenic interference over the past several million years! Of course, this gave rise to reflection and a change in demand for products that could maintain a harmonious relationship between a human and the planet – that is how the sustainability of solutions won its place in the market. Many print on demand designers choose recycled plastic products, technologically advanced and environmentally friendly printing equipment, and reduce their carbon footprint by shortening the transportation to the customer.
Sustainability
Sustainability involves the responsible utilization of human and natural resources. This movement has become especially popular among a broad audience. Many print on demand sites have already established themselves as sustainable: they sell cotton items made by hand, without using any chemicals, but most importantly, maintaining decent working conditions for each of their employees. After all, many well-known brands sin with slave working conditions. The public is outraged: it's easier to abandon a brand than wait until it decides on sustainability.
Uniqueness
The uniqueness of the products is personalized print on demand designs, which is a promising solution in terms of profitability. Knowing your audience, you will not go wrong with its preferences. Experiment, be daring, and confident – this will come in handy in the struggle for uniqueness with your competitors.
Uniqueness is an ensuing aspect of our subsequent discussion: how to understand that your design is doomed to success? Here it’d be best if you relied on Google Trends and expert forecasts. If a few seasons earlier, the fennec fox exploded in ratings, now the intriguing 90s – 2000s returned and began a journey through the new history of the best print on demand designs.
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Cats and dogs
You'd think everyone was fed up with this design a long time ago, but the truth is that it'll remain a profitable niche. Probably because there is an eternal insoluble dispute between cat and dog lovers. By the way, earlier in the article, we already wrote about one unique brand that made dogs its ambassadors and, at the same time, is drowning in popularity and orders. The beauty of this idea lies in its uniqueness: all you need to do is modify an established trend and start making money from it. Utilize any concept and complete it with a drawing of cats and dogs – for example, mandalas with these animals, patterns, graphics, etc.
Anime and graphics
Anime drawings and graphics have become very popular among millennials this year. So after the release of the second season of the series “LOVE DEATH + ROBOTS”, where each episode is filled with incredibly colorful and impressive graphics, things with such prints continue exploding the Internet. If you haven’t yet decided on implementing products with anime and graphics, we suggest looking at the Google Trends data.
