Digital textile printing Market has had a similar effect on the textile printing sector by simplifying the fabric printing process. In the past few years, modern technological solutions have greatly simplified the manufacturing process of various commodities. This has eased the market entry for smaller players and enabled market leaders to increase their profit margins. Adoption of this technology has created robust opportunities for growth in the global textile printing market.
The growth of the textile sector across developing economies has also driven demand across the global market. To exemplify, the textile industry in Bangladesh, a small yet emerging country in Asia Pacific, has grown by leaps and bounds. These factors are expected to contribute significantly to the growth of the global digital textile printing market during the forecast period.
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Tech Advancements Prompting Key Industrial Entities to Adapt Digital Textile Printing
The players in the global digital textile printing market are employing new methods to gain a competitive edge along with reducing the cost of production. They are investing in research and development to leverage modern tech solutions that are fast and eco-friendly. Eco-solvent aqueous inks have opened new avenues of growth as a green solution for printing. By investing in digital textile printing solutions, manufacturers are able to expedite the process in a cost-effective manner. They are also forming strategic partnerships to develop novel direct-to-garment offering to boost their production capacity, sustainability, and cost-effectiveness. The rapid technological changes and market players’ willingness to invest in these technologies are set to send ripples across the global textile printing market.
Direct-to-Garment Innovation Creating New Possibilities for Expansion
Direct-to-garment, abbreviated as DTG, is a printing process that is witnessing widespread adoption, globally. DTG printing involves printing computer-generated graphics directly on the fabric; a prominent example of DTG is traditional inkjet printers. It is the ideal solution while printing on non-polyester fabrics such as cotton, nylon, and silk. DTG process is also less time-consuming, high-definition, and flexible, aiding to its rapid adoption in the recent past. It has a relatively simpler printing process than traditional methods as its operation is quite similar to inkjet printing on paper. The higher printing quality, user-friendly nature, quick turnaround time, and eco-friendly features build a strong case for widespread adoption of DTG, creating favourable tailwinds for the global digital textile market expansion.
Asia Pacific Region Offering Robust Growth Prospects
Low manufacturing costs, favourable government norms, a growing millennial population, and matured textile sector are some of the key factors contributing to the growth of the Asia Pacific region. The textile industry, both traditional and modern, has been witnessing significant expansion in the recent past. This has translated into higher demand for digital textile printing as well. Digital textile printing is cost-effective, quick, and flexible, making its adoption easier for local manufacturers in countries such as China and India. The growing online-retail sector and improved supply chain in the region have enabled the manufacturers to strengthen their foothold in the textile market with relative ease.
Prominent Market Players
Some of the major players in the global digital textile printing market include Kornit Digital, Roland DG Corporation, Durst Group, aeoon Technologies, Seiko Epson Corporation, and Mimaki Engineering.
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