Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow awareness for your brands and products.
According to, social media marketers turn to the platform to:
- Reach a new audience and grow an online presence.
- Drive more traffic to the business’s website or online store.
- Encourage conversions like newsletter sign-ups, ticket sales or purchases.
In other words, using Pinterest for business is one way to reach potential customers.
As of 2021, Pinterest is the 11th largest social network in the world with 454 million active users each month.
Why Us Pinterest For Business?
1. Grow your audience
Reach new people and boost your online presence
2. Increase traffic
Get more people to your site or store.
How to Use Pinterest for Marketing
1. Distribute your content.
2. Build a community.
3. Educate customers.
4.Drive website traffic and boost online sales.
5. Use Instructographics
Pinterest Marketing Strategies
1. Sign up for a business account.
2. Choose the right categories for your content.
3. Use unique images and videos.
4. Leverage keywords.
5. Add hashtags to your content.
6. Share your content on other social networks.
7. Follow, engage, and interact with other accounts.
8. Use social media best practices.
9. Analyze your results.
Pinterest for Marketing
- Don’t promote spam, “such as asking participants to comment repeatedly.”
- Don’t “run a sweepstake where each pin, repin, or like represents an entry [or] ask pinners to vote with a repin or like.”
- Don’t run contests, sweepstakes or promotions “too often.”
- Don’t “suggest that Pinterest sponsors or endorses” your business.
Business Pinterest Account For Marketing and Brand Growth Conclusion
Social media marketing is important to build brand awareness and relationships with customers. As a visual platform, it stands out because it acts like a visual search engine tailored to user interests. With the right strategy, Pinterest can improve your SEO, your customer outreach and help your business gain new fans.
To learn more about social media marketing, call Digital Marketing Concepts at 239-244-2009 today.
