In the Eat-and-see site (먹튀검증사이트), E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The concept comes from Google’s Search Quality Rater guidelines. E-A-T is one factor that Google uses to evaluate the overall quality of a web page. Thus, E-A-T determines a website’s value.
Quality raters keep E-A-T in mind when judging how well a site or page provides what they need. They see if they’re getting an excellent online experience and if the content meets their standards.
Expertise – You need to be an expert in your field. Expertise means you need to show the creator's skill for the Main Content or (MC) and mention it in your content.
Authoritativeness – You need to show that you are an authority or the authoritativeness of the creator for the MC. And you can get this from the expertise of your writers or yourself. If your page is a community or forum discussion, the quality of the conversation drives authority. Credentials are necessary, but so are personal experiences like reviews.
Trustworthiness – You need to show users they can trust the creator or company of the Main Content, the MC itself, and the website. Reliability is significant for eCommerce websites that ask users for their credit card information. Everything about your site should make users feel safe while they’re visiting.
