Contrary to popular belief about product configuration trends, there is another theory that claims to be very old. And that's absolutely true! The personalized product fashion has its roots in the past when people designed their own products and were made by local craftsmen. The difference lies in the period and the market hidden in it.
Market expansion continues rapidly in the 21st century. And instead of long term storage items, people today prefer personal design touches over the products they buy. If you are a business owner, you may already be suspicious of market trends but still have a lot of thoughts on choosing online product design software to customize products.
In this case, you need to consider the following seven reasons why you should accept ecommerce product customization:
1. Increase in prices for the same item: By giving your customers the option of creating a product they design themselves using the product configurator, you can charge up to 30% more than the product's true value. This is not immoral, but knowing the customer and willing to pay if the product meets their expectations. Compared to the costs associated with creating personalized products, the return on investment is much higher.
2. Market Analysis Availability: You need to set up an extension to customize the product for free and ongoing market research. While it is possible for customers to design their own products, it is important to study their behavior, preferences and trends during product design. Moreover, it can be used as useful analytical data to update your inventory/list of store products that your customers like and buy. You can research the custom designer products available in the market.
3. Increased value of gifts: The value of personalized products is increased. Once adjusted, almost all of them fit into the prize category. Personalized gifts are on the rise, and offering such products in your Magento store will further increase your sales. Other than that, there is no rocket science behind this proposal as an add-on block. Just choose an effective extension option to customize your Magento product and move on!
4. Less dealer competition: The personalized online product market is more popular than other companies. Due to the simplicity of designing and ordering products online, most customers enjoy buying made-to-order products. Competition with other manufacturers and retailers that make and sell the same product is rare, which makes the business more profitable. So once goodwill arises among customers by selling quality products, customers will prefer to buy products from your eStore instead of going to a retail store.
5. Social Media Marketing: Nowadays, customers are used to social media and love to share every aspect of their life online. It gives them a sense of pride that results from it; they share their creations on various social media platforms with friends, acquaintances and colleagues. Generally, more performance is expected in return for customers to generate profits for the business.
6. Direct Brand Transactions: Personalized products are no longer only offered by local companies, even if large companies and brands benefit from product configurations from end users. If the company is already an established brand, selling online can avoid confusion about the product and help the retailer in return. You can sell custom products directly to your customers without going through channels and eliminate the ordering process by offering product customization software.
7. Higher conversion rate: eCommerce stores experience better traffic because people coming to those websites don't get much discount from offline stores so they prefer coming on online store. The success of an eStore online business is based on the reach of visitors to customers. Offering individual products is very useful for increasing the conversion rate of an ecommerce business.
Well, stores that follow the trend are getting more visibility and attract more customers. Second, and more importantly, when customers are around a website designing their product, they are more likely to buy the product they made by scrolling through the regular product.
We've gone through every aspect, and if you want to offer customization, you'll need to walk around and plan a strategy to incorporate a product configurator according to your business needs. For more information, email us at info@idesignibuy.com.
