The education and learning analytics market is evolving, and the adoption of technology by higher education institutions worldwide is very uneven. Countries, such as the US, the UK, and Australia are considered to be early adopters in this domain. However, regions such as SAM are still at an initial stage of exploring their potentials. This is due to the lack of researchers and skilled professionals in learning analytics in the region.
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The key players covered in this report:
- Watershed Systems, Inc.
- SAS Institute Inc.
- SAP SE
- Microsoft Corporation
- Happiest Minds
- Ellucian Company L.P.
- Blackboard Inc.
- Alteryx Inc.
- InetSoft Technology Corp.
- Saba Software, Inc.
The US is the leading country in the global education and learning analytics market as the country exhibits great awareness and interest in adopting new technologies to enhance the quality of higher education. However, several emerging economies across the globe still face technical and infrastructural challenges and issues related to data stewardship and access to data.
The education and learning analytics market is been segmented as follows:
Education and Learning Analytics Market – by Component
Software
Services
Education and Learning Analytics Market – by Application
Performance Management
Operations Management
Budget and Finance Management
People Acquisition and Retention
Curriculum Development and Intervention Management
Education and Learning Analytics Market – by End User
Academics
Corporate
Geographically, the education and learning analytics market is fragmented into five regions-North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America held the largest share of the global education and learning analytics market in 2019. The US and Canada are among the most advanced countries in the region, in terms of technology adoption in almost every sector, including education and training. Moreover, the presence of major education and learning analytics players, along with the widespread awareness regarding these solutions, is anticipated to further propel the market growth during the forecast period. The data generated by different educational institutions through learning analytics can be further used by the governments of the North American countries to develop policies related to education.
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Competitive Scenario
The overall global education and learning analytics market size have been derived using both primary and secondary sources. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the global education and learning analytics market. It also provides an overview and forecast for the education and learning analytics market based on all segmentations provided for global regions. Also, primary interviews were conducted with industry participants and commentators to validate data and analysis. The participants who typically take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the education and learning analytics market.
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