Email Marketing Series: 8 Important Email Marketing Metrics

Email Marketing is considered to be the most effective way of advertising brands and products. However, it is effective only when you can measure the performance of your email marketing campaign. Email marketing metrics can help you in determining the success of your campaign. Using email marketing metrics you can identify why your customers are not opening your email? how you can improve email open rate? and more.

Every email marketing campaign has different goals to achieve. So, If you are planning to run an email marketing campaign then it is important to have an in-depth idea about email marketing metrics. These email marketing metrics can help you to improve your business awareness, acquiring new customers, and improve conversion rates.

Therefore in this article, we will be discussing the different email marketing metrics present in a campaign. Reading this article will also help you to identify the working of different email marketing metrics and how you can calculate those metrics.