According to IMARC Group’s recently published report, titled “Europe Oral Hygiene Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the Europe oral hygiene market size reached US$ 12,698 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 15,126.8 Million by 2027, exhibiting a growth rate (CAGR) of 2.9% during 2022-2027.
Oral hygiene is the practice of maintaining adequate dental care to prevent mouth, gum and tooth-related problems. Some commonly used oral hygiene products include mouthwashes, dentures, toothpaste, cleaning solutions, whitening gels and toothbrushes. They aid in alleviatig discomfort and preventing halitosis, tooth decay, gingivitis and periodontitis. Maintaining good oral hygiene also assists in reducing the risks of oral cancer and diabetes complications as periodontitis may also cause elevated blood sugar levels. In addition, drinking fluoridated water, flossing and regularly removing dental plaque are some other methods for maintaining oral hygiene.
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Europe Oral Hygiene Market Trends:
The Europe oral hygiene market is primarily being driven by the rising consumer awareness regarding oral care. With the changing dietary preferences and increasing consumption of sugary compounds, there are rising incidences of cavities, gum diseases, bad breath and tooth decay. Moreover, various product innovations, such as the introduction of electric toothbrushes with pressure sensor technology, are providing a thrust to the market growth. These sensors monitor the brushing patterns of the user and provide reminders to timely replace brush heads for optimal cleaning. Other factors, including the convenient product availability through online platforms, along with the introduction of dental products manufactured using natural and organic ingredients, are favoring the market growth across the region.
Key Market Segmentation:
Breakup by Product:
- Toothpaste
- Toothbrushes & Accessories
- Mouthwash/Rinses
- Dental Accessories/Ancillaries
- Denture Products
- Dental Prosthesis Cleaning Solutions
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Online Stores
- Others
Breakup by Application:
- Adults
- Kids
- Infants
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
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