When we say “website performance” the very first thing that comes to our mind is “speed” and “latency”. No doubt these are two of the most crucial factors determining the worth of a website but these are not the only “Pillars To Performance”. Straight from the desks of the best WordPress website developers in Melbourne, here are the four crucial pillars of website performance that every business site should hold.
Especially for startups, revolving your web development goals around these pillars of performance will lead to sustainability and growth.
1st Pillar – Tech-Stack
The full-stack technology that you incorporate keeps the foundation of the entire functionality of your application, therefore it is the “Pillar-1” that we take into consideration. The frontend and backend technologies determine the efficiency of your website – especially the frontend as visitors directly interact with the front-end of your website. If your website’s performance is slow or most of its prime tags are not working – then it is the most viable reason for visitors to dart on other websites.
Your web hosting partner also has a huge impact on the backend performance of your wordpress site. The best web hosting partner is your key to beat the performance lag in the backend. Also regular updates in the current versions of technology is mandatory to ensure that you are making the best out of the platform. While a lot of updates are focused on frontend enhancement, you can look for the scope of improvement in any segment of your site.
2nd Pillar – UX and Usability
Enhancing the User-Experience leads to more impressions, great engagement and conversions. The best UX is the key to succeed as an online business. The visitor should feel at ease and engaged while using your website. The best way to do it is analyse the user behaviour and interaction on your site and accordingly work on enhancing those variables. Apart from the feature-list, the loading speed of a site is the huge indicator of your site’s performance – if your website or any webpage doesn't load in 3 seconds then the user will switch to other options.
Users are done with reading the world stirs, now they are only interested in the information that benefits that – because of which they are on your site. Polish your site with unique and informative web content along with its appearance on your site. Enhance your site’s CTAs, menus and headers.
3rd Pillar – Conversion Rate
The ultimate goal of creating an online website is to achieve maximum conversion rate. If more than 60% of your site’s visitors exit without availing to your services that means your site is lagging somewhere and you need the counselling of the best web development company in Australia ASAP. Testing is the part of website development but is not limited to the phase, you should always be testing your site for functionality issues or other bugs – here you can hire the help from third party testing sites.
4th Pillar – Retention Rate
It is a proven fact that the cost to market is higher than the cost to retain your old clients as they are aware of your services already. The only way to retain your clients is keeping them happy with the performance and productivity – if they find your site worth it they will 100% land back to your site. There are a lot of tools to assess the retention rate as this is the only factor that guarantees survival of a business. Having an affiliate or referral program is the direct key to success as there is nothing above “word of mouth” – people who are satisfied with your services will become advocates and will get the rewards of referring your brand to others.
More than 70% of a website’s success is based on these 4 pillars – rest depends on your business purpose and goals.
Also, read- How UI/UX Impacts The Growth Of An Online Business?
