Global Flushable Wipes Market size was valued at US$ XX Bn in 2019 and the total revenue is expected to grow at XX % through 2020 to 2027, reaching US$ XX Bn.
The report covers an in-depth analysis of COVID 19 pandemic impact on the Global Flushable Wipes Market by region and on the key players’ revenue affected till July 2020 and expected short-term and long-term impact on the market. The report has covered Country Market trends with a competitive landscape.
Global Flushable Wipes Market
Global Flushable Wipes Market Overview:
Flushable wipes are manufactured exclusively using tree- or plant-based fibers with advanced technology. The advanced non-woven technology allows wipes to preserve wet strength in the package and then lose strength after flushing. Flushable wipes are properly designed to be compatible with wastewater infrastructure and processes and specifically engineered to be flushed being safe for plumbing and sewer systems. The key advantage of wipes is their convenience to use over the alternatives such as dispensing liquid with cloth or paper towel to clean the dirt.
Global Flushable Wipes Market Drivers and Restraints:
Growing personal care industry and improving hygiene awareness among the population are the vital aspects for global flushable wipes market development. In addition, numerous characteristics of the product such as reasonable cost, convenience, ease of disposability, and consumer-centric market aesthetics are positively influencing the market growth. The growing popularity of personal care products among people is also coming out as one of the major drivers for the growth of the market.
Changing lifestyle and high disposable income boosting the demand for Flushable Wipes
The rise in the infant population, rapidly growing urbanization coupled with high disposable income are positively impacting the market growth. Moreover, the growing working female population is leading to the increased demand for personal care and hygiene products resulting to boost the flushable wipes market growth. The women's employment percentage today is higher than three decades ago across all income levels in the majority of countries.
Myths about the biodegradable nature of flushable wipes could lead the industry into a challenge
The disagreement on the “flushable” labels on products has led to beginning some policy attempts to tag the product as deceptive and misleading. The flushable wipes industry could face certain challenges in coming years if similar moves continue to arise.
COVID-19 impact on the Market
The global COVID-19 outbreak has resulted in an unexpected surge in hygiene consciousness among people. This has caused the impulsive demand for hygiene and personal care products which will rapidly lift the global flushable wipes market in the forecast period.
Global Flushable Wipes Market Segment Overview:
The personal care segment held the largest market share
By application, the personal care segment is expected to contribute the largest market share in terms of revenue over the forecast period. The growing use of antibacterial wipes used for sanitizing shopping trolleys, restaurant tables, or similar surfaces with frequent exposure of public further supported by COVID-19 pandemic outbreak is aiding the flushable wipes market growth. Additionally, increased awareness about feminine hygiene is further assisting the market growth.
North America dominates the market
North America dominated the global flushable wipes market 2019 with the market share of XX% and it is likely to keep ruling the market during the forecast period. The U.S. has emerged as the largest regional market with the market share of XX% owing to growing demand for multi-functional wipes and awareness about personal care among population in the country.
The Asia Pacific is likely to witness the fastest growth during the forecast period. Growing urbanization and changing lifestyle of the people in the region is the key reason behind advancement of the industry. According to reports, the growing middle-class population in the Asia Pacific is expected to drive increased demand for a wide range of modern goods and services in the coming years.
Europe and MEA are expected to show noteworthy growth in the global flushable wipes market during the forecast years.
Global Flushable Wipes Market Competitive Landscape:
The MMR reports cover key developments in the Flushable Wipes Market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product approvals product launches, and others. Inorganic growth strategies activities witnessed in the Flushable Wipes Market were merges & acquisitions and collaborations & partnerships.
The objective of the report is to present a comprehensive analysis of the Global Flushable Wipes Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Flushable Wipes Market dynamics, structure by analyzing the market segments and projects the Global Flushable Wipes Market size. Clear representation of competitive analysis of key players by End-Use, price, financial position, Product portfolio, growth strategies, and regional presence in the Global Flushable Wipes Market make the report investor’s guide.
Scope of the Global Flushable Wipes Market
Global Flushable Wipes Market1
Global Flushable Wipes Market, by Region
• North America:
o US
o Canada
o Mexico
• South America
o Brazil
o Argentina
o Colombia
o Rest of South America
• Europe
o UK
o Germany
o France
o Spain
o Italy
o Sweden
o CIS countries
o Rest of Europe
• APAC
o China
o India
o South Korea
o Japan
o Australia
o Rest of APAC
o ASEAN
Indonesia
Malaysia
Singapore
Philippines
Thailand
Vietnam
• Middle East & Africa
o GCC Countries
o South Africa
o Nigeria
o Egypt
o Rest of MEA
• Latin America
o Mexico
o Brazil
o Rest of Latin America
Global Flushable Wipes Market Key Players:
• Kimberly-Clark
• Procter & Gamble
• Rockline Industries
• Nice-Pak Products
• SC Johnson
• Cottonelle
• Scott
• Equate
• Diamond Wipes International, Inc.
• Charmin
• Edgewell Personal Care Company
• La Fresh Group, Inc.
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