The Global Organic Dry Fruit Snacks Market was valued at USD 505.8 Million in 2019 and is projected to expand at a CAGR of 6.7% during the forecast period. The market is expected to grow owing to the increase in the number of people choosing organic food, which is free of synthetic fertilizers and pesticides over other available food options. Organic dry fruits are considered as superfoods full of nutrients such as minerals, potassium, calcium, and fibers. Additionally, organic dry fruits are considered to be tastier and healthier than conventionally produced dry fruits, thus driving the growth of the global organic dry fruit snacks market.
Market Dynamics
Customers are preferring healthy food options such as organic dry fruits due to various health benefits to combat heart diseases, obesity, and other diseases. Growing acceptance of and demand for nutritious packaged food and rising use of dried fruits in dairy, confectionary, bakery, and beverage industries are boosting the organic dry fruit snacks industry. Rising awareness about health benefits of organic dry fruits are increasing the consumption of dry fruits in their daily diets, thus fueling the market. Furthermore, rising trend of veganism is fueling the organic dry fruit market. Additionally, organic dry fruits are used in baked goods, oatmeal, fruit salads, and desserts; therefore, growing consumption of these foods propels the market. In the past few years, the demand for raisins from the chocolate industry has surged owing to its rich taste and flavor. However high price, false marketing and packing and fragmented market hamper the market growth.
Regional Outlook
On the basis of regions, the global organic dry fruit snacks market has been classified as North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America holds a potential share of the market and is anticipated to expand at a CAGR of around 7% during the forecast period owing to the increase in the demand for organic food and superfood due to rapidly growing urbanization in the region. Europe accounts for a considerable share of the market due to rising number of people choosing healthy lifestyle. The market in Asia Pacific is projected to expand at a considerable CAGR during the forecast period due to increasing adoption healthy snacks and availability of small pouches and jars, which are making them a ready to go snack and enabling easy storage.
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Competitive Landscape
- Key players in the market include Made In Nature, Inc., Sun-Maid Growers of California, Berrifine A/S, Sunny Fruit, Fruit Bliss, Montagu, Seeberger GmbH, Maitre Prunille, NOBERASCO SpA, Sunbeam, SDA Group Companies Inc, Isik Organic Co., Osman Akça, Crazy Jack, Peeled Snacks, Sunsweet, Whitworths, Prana, and Ocean Spray. These players are considered as key manufacturers of the market based on their different varieties of product availability, regional presence, better supply chain management system, and increasing demand for their products.
- These players are adopting strategies such as product development, geographical expansion, and mergers & acquisition to increase their market share.
- In 2018, Made In Nature, an organic snack brand in the U.S., announced the launch of the product, Organic Veggie Pops. Veggie Pops are made with real, whole food, and with no powders or fillers and artificial puffed stuff. These are made from organic ingredients including kale, chickpeas, cauliflower, bell peppers, nuts, seeds, and spices, which are slowly dried to a crunchy texture. Veggie Pops deliver savory satisfaction in three plant-based flavors including: Broccoli Cheddar, Sour Cream & Onion, and Salt & Pepper.
- Sun-Maid Growers of California announced a brand licensing agreement giving the license to produce and distribute to the companies such as Flowers Foods, producer of Nature's Own, Wonder, Tastykake, Dave's Killer Bread, and other bakery foods, and Sun-Maid Raisin bread. These brands sell products to approximately 80% of the U.S. population. The agreement allowed the companies to launch products in retail stores and expand their brand presence. In January 2019, Sun-Maid launched a campaign to remind consumers of the experiences and memories they have had with Sun-Maid over the years. Flowers might help support the campaign with tie-ins that promote the taste and quality of Sun-Maid Raisin bread.
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