Traditional media is no longer the sole focus of creative advertising. Advertisers are now turning their attention to non-traditional mediums, such as golf course advertising, due to the changing dynamics in the advertising industry. Golf course advertising provides a unique opportunity for advertisers to precisely target a particular type of audience.
The golf industry is known for its exclusivity, attracting affluent individuals from various societies. In California alone, the golf industry's economic output is a staggering $15.1 billion. Despite misconceptions about its popularity, the US golf industry had approximately 24.2 million participants between 2006 and 2018. Golfing events, such as The Masters, draw large crowds of exclusive and affluent individuals, making them a prime marketing opportunity. Leveraging these events can help tap into the affluent consumer market and create deeper relationships with brands through creative marketing campaigns.
Golf course advertising is one of the most effective ways to reach affluent audiences. However, it can be a touchy subject. To successfully advertise on golf courses, it is important to understand the ins and outs of the industry and how to effectively advertise. Incorporating augmented reality (AR) into golf course advertising can enhance the customer experience and increase engagement rates. AR has become a popular trend in interactive print ads and can be a valuable tool for reaching target audiences. With nearly 1 billion people worldwide using AR in different applications, it is a technology worth considering for advertisers.
