The world of SEO is constantly evolving. Although there are proven practices to optimize the web positioning of a site, it is always important to keep abreast of the latest trends to rank higher in search engines. One you should consider is Google EAT.
What is Google EAT?
In principle, you should know that the acronym EAT comes from experience, expertise, and trustworthiness.
It's one of the many guidelines Google uses to determine if a site's content is valuable and useful to readers and should rank well.
Google wants to make sure it doesn't link to pages that share advice, opinions, or potentially fraudulent websites. Also, Google EAT ensures that you are recommending sites that show a high level of expertise, authority, and trustworthiness.
How is the EAT determined?
Now, you might want to know how Google determines the EAT of a page. In principle, no one outside the company knows this answer.
Experience
Google focuses on the experience of the creator of the main content of the page. Is this an expert on the topics covered? Do they have credentials to back up the information? For the company, having experience means having a high level of knowledge or skill in a specific field.
Authority
It has to do with the reputation of the creator and the website itself. When others see you as a go-to source on a topic or a trusted source of information, you are seen as authoritative.
Trustworthy
It refers to the legitimacy, accuracy, and transparency of the website and its content. It implies having a safe place, with links to credible websites, a privacy notice, and terms and conditions of service, among other things.
Relationship between Google EAT and SEO positioning
Technically, EAT is not a ranking factor. For it to be, they would have to be tangible elements with the necessary characteristics so that a computer could understand and evaluate them.
However, they are parameters that affect the web positioning of your content and your site. Therefore, it is essential to pay attention to them.
How to improve the EAT of your website?
The Google EAT parameters allow us to offer users a quality, qualitative experience. And if you want to improve these aspects of your content and website, follow these steps:
Post quality content
This is such an important principle that it is worth remembering. It implies creating content written by a professional, that is well structured, reasoned, with verified data, and without spelling errors. Another way to achieve this is by including interviews with experts.
Tell users who you are
One of EAT's guidelines is knowing who creates the content. Therefore, it is important to add the name of the author, better if a brief biography is also included.
In this way, their authority to speak on a certain topic is legitimized. On the other hand, if your website doesn't already have an About Us or Team page, create one now.
Constantly update
An incredible amount of data is created every day. This means that the content quickly becomes out of date. For this reason, you must evaluate your online publications to enrich or update them. This way, you ensure that your content remains relevant.
Create more referral links
According to many experts, the EAT is primarily based on links. This is why you should be sure to include links to studies, official sources, reports by other industry professionals, and research papers to back up your points and show that you do know what you are talking about.
Show your successes
If your company has obtained a special certification for its sector or has won an award, tell us! This is a great value marker for establishing authority in your niche. Also, take advantage of it to show that you are a benchmark in the industry.
Hire experts to improve your online reputation
The reputation of your company can affect the reliability of your content and your site.
Digital marketing experts could help you improve the perception that users, customers, or competitors have of your business. With their knowledge, they will know how to approach each point.
We at Digital Specialist can help you improve the EAT of your company and with it your SEO positioning.
