While other industries within the in financial or insurance commerce industry have quickly adopted the Internet to achieve sustainable competitive benefit, the insurance industry has been reluctant to accept e-commerce. This article examines the barriers, along with the success representatives committed to making the change to a Web-enabled insurance standard. Developing standards and technologies will make the following generation of e-commerce possible in the insurance industry and sponsor a proposed research program for them.
Modern-day insurance has resulted in multifaceted and multiple industries involving an arrangement of different commodities and co-operations. The most popular insurance industry panorama is characteristically hybrid, allowing everything from wellness and life support to property and casualty. Many insurance firms also extend financial services such as asset management as well as industrial leasing and lending.
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Stay at a peak in competition by great financial or insurance services using commerce context
Financial or insurance services using commerce context becomes the profitable services provider by the finance industry. 
They enclose a broad network of companies that handle money things, including credit associations, banks, credit-card firms, insurance industries, accountancy companies, consumer-finance organizations, property brokerages, investment funds, individual managers, and government-sponsored activities.
