Here is How Augmented Reality in Marketing Campaigns Work

Digital disruption has accelerated innovations in various fields. One of the fields affected by the digital disruptions is marketing. Today, we see brands applying augmented reality in marketing, a move that has enhanced visibility to existing customers and prospects.

According to statistics, 40% of consumers say they would pay more for a product that they could customize in AR. Besides, nearly 1 Billion people worldwide use AR in different application areas.

Are you fascinated about application of AR in marketing campaigns? You are in safe hands!

This post seeks to explain how augmented reality in marketing campaigns work. We will also explain some examples of how you can transform your marketing campaigns by simply applying AR to the campaigns. Let us jump straight in!

Adzze Advertising Member since July 23, 2021

Adzze is the leading provider of In-Hand Advertising. The media that place your brand in the hand of the consumer. As the effects of the economic impact of COVID-19 crisis continue to spread and spill over the advertising industry, advertisers are facing the challenge to adapt the advertising message and tactics. Adzze has been re-imaging the advertising tactics and adapting to a more sensitive message. The operation team has been working on extending its capabilities to offer advertising concepts that can reach the consumers at their safest place.