Smartphone apps are getting used widely and thousands of dollars. That is spent by eCommerce businesses to entice users to use their Android App and iOS Apps. But the customer engagement and retention rate are not dependent upon how many people download the eCommerce Mobile App. It is also affected by the shopping app features, products, market, and many other factors. Moreover, the Mobile App Maker also provides long-term growth to the eCommerce business. It can also increase the ROI of the eCommerce store. Knowband’s Mobile app Builder can also provide Android and iOS apps with an admin panel to the store admin. It gives several opportunities to the store admin to enhance the customer acquisition and retention rate.
In this post, we'll discuss retention strategies that have consistently shown positive outcomes.
Simple and Optimised Onboarding-
The first basic and important feature of the eCommerce mobile app is to keep the onboarding process smooth. Furthermore, it should encourage the customers to get into the Mobile App for eCommerce right away. The store admin can reduce the number of login steps. It also allows the users to use Facebook, Google, and Email options to get access to the shopping app.
Use Push Notifications-
The push notification is a great way to engage more customers on Android Apps and iOS Apps. The Native App for eCommerce allows the store admin to send the notification to the customers. The notification is based on user behavior and preference, any website update or offer, and so on. The Mobile App Builder also helps the store admin to allures the customers. It even draws their attention more towards the mobile app.
Mobile Personalization –
Nowadays users want personalized experiences. They want to receive personalized messages, recommendations, notifications, and so on. All of them can be easily sent by the store admin via the Mobile app Maker backend. The store admin can also add more personalization elements to Android and iOS apps according to the user preference.
Support Two-way Interaction –
The customer input is valuable and it gives a proper insight into the eCommerce business. Additionally, the Mobile App for eCommerce consists of two-way communication by asking the feedback and the review of the customer on the mobile app.
Increased Time –
The time spent on the Native App for eCommerce can also improve customer engagement and retention rate. The eCommerce store will also put a lot of marketing efforts into the business growth. The customers are also spending so much time in the Mobile App for eCommerce. So, with the Mobile App Creator, backend eCommerce merchants can collect more data.
Focused Customer-
The eCommerce website sales can easily overtake eCommerce Mobile App sales. The increased focus on the mobile App encourages customers to buy products from the mobile app more than the eCommerce store. The Mobile App Builder will help you and your customer to form a good relationship. It also helps in building customer loyalty among themselves.
Faster Performance –
To attract more customers to your brand, the eCommerce merchant needs to develop a robust and effective Android and iOS app. Even a small bug or crash in the shopping app can prevent it from opening. The store owner can also easily control the Android App and iOS App performance by accessing the Mobile app Creator backend.
Offers and Discounts –
The store admin can also provide timely eCommerce store offers and discounts to the customer for more app engagement. The offers and discounts can be given to users by accessing the Mobile app Creator backend. This makes the customer stay hooked to the Android App and iOS App.
Understand Your Market:
The trick of developing an effective engagement and retention strategy is to first understand your audience. Customers will automatically come to your eCommerce mobile app when they get what they are seeking.
Conclusion –
Retaining and growing the app's customer base is an important aspect of every marketing campaign. The Mobile App Maker helps in converting the users into long-term loyal customers. It helps in improving the awareness of the brand and increases sales. Follow the following strategies in the eCommerce mobile app to stay ahead of the competition. Send us an email at support@knowband.com to know more about it.
