In this digital world, you can easily hand-pick the people who don’t use applications on their smartphones. This era has changed the way we live as one-stop-shop apps are greatly influencing our lifestyle. These multiservice apps are inevitable and are used worldwide. It serves most on-demand services like food, home service, ride-hailing service, and much more.
These days many multi-service apps like Grab, WeChat, Gojek, Careem, etc. exist in various parts of the world. As these apps become popular, people are turning to trendy multi-service businesses like Grab. This article will help you to learn how Grab become a super app.
Understanding Grab the Super app
Grab is one of the leaders in multi-service business platforms and has included many apps in it. They have impacts on all forms of business from small businesses to big brands. To sustain the competition the app should be multi-tasking in nature and the instant lifestyle has made the super app attractive. They not only limited their service to the ride-hailing sector but also set their foot in different verticals like food delivery, grocery shopping, logistics delivery, on-demand video platforms, hotel booking, ticket purchasing, financial services, etc.
Like Gojek they have multiple services under a single roof and emerged as a super app in Southeast Asia.
Learn Grab Growth Hacks
With the help of the technique it uses, Grab was able to expand their business to different verticals. Here are some of the hacks that should be learned from Grab,
- When customers use Grab service they can directly contact the service provider that is Grab for any issues they face. Even though Grab doesn’t employ the drivers directly they take care of the issues related to them and solve them with high priority.
- As you know most of the businesses have dropped Word of Mouth marketing for promoting but made maximum use of it through social media and email marketing tools.
- Their primary strength is by going hyper-local. To engage local users they focus on brand awareness and offline marketing campaigns.
- The brand is exceptional in responding to customer issues and solves them with utmost care.
- User safety is the USP of Grab. They don’t compromise on the quality of the service provided.
How does the Grab app work?
Book ride
The customer can book a ride with two taps. By entering the pick-up and drop-off location they can easily get the estimated fare for the trip
Get a driver
Once the location is entered the app will start searching for the driver in the nearby locality.
Real-time driver tracking
The user can easily track the location of the driver in real time and estimate the time of arrival.
Arrive safely
For utmost safety, Grab allows the rider to share their ride details with their loved ones.
Conclusion
Grab is the front-liner in the super app demand market. In the coming year, the on-demand business model will conquer the hyperlocal market industry. The shopping habits are changed by this all-in-one super app. Entrepreneurs and business owners are changing the business model to make a drastic impact environmentally, economically, and socially. If you want to Grab like business model reach out to us. We have a talented team of designers and Engineers at UnicoDel to launch your Grab Clone soon.
