source: https://5morton.com/how-hootsuite-can-benefit-your-brand/
Hootsuite is a platform where you can manage all your social media accounts without going back and forth on the apps. In recent years in the digital market, Hootsuite has gained some popularity as more than twenty percent of brands and 18 million users began using it. They build new integration and feed insights from customers to social networking platforms. It also helps you to monitor the reviews and opinions of people about your brand by filtering social conversations based on hashtags, locations, etc. You can customize your social media content streaming and share your content in the easiest way possible. They offer many more beneficial features.
Hootsuite can help you manage your brand and business cause of the following reasons:
Team Management on social media
You can purchase plans to let your team manage your social media account, but the main key will be in your (boss) hands. You can check if your team members are responding in proper time or not. Basically, you can check your team’s activity on your social media platforms while keeping your account safe by not sharing passwords with anyone. You can either customize your plans or purchase from the plans already available, ranging from $ 29/MO to $599/MO.
Multiple streaming
It allows you to bring all your social media accounts under one roof. Instagram, Facebook pages, Twitter, Tumblr, LinkedIn, Vimeo, etc. can be brought together even if you have multiple accounts on these pages. Accessing them all at once consumes less time and makes your work easier.
Advanced planning
You can set-up and schedule your post beforehand. You can also schedule messages and replies to your DMs in advance. This builds up your engagement and networking strategies on social media platforms.
Analytics report
If you regularly use Hootsuite to manage your social media platforms, they provide you with reports weekly for your social media engagements. The information includes: number of clicks per day, favourite links, your referrers, and locations of the people your page interacted with, etc. This report is sent to you in PDF format via Email each week, and you don’t even have to pay for it. This service is free of charge.
Auto-schedule feature
Hootsuite recently came up with this feature for their browser’s extension. This feature is currently available on Google Chrome, Firefox, and Hootsuite dashboard. This will send messages to your customers automatically, so you won’t have to sit in front of the screen all the time. Thus, it saves your time and energy.
