For more than a decade, the term “digital transformation” has continued to be the main driving factor for the fashion industry. The term is ubiquitous across segments; however, it still means different things in a different context. Its wide range of applications is one thing that keeps it moving is slowing down anytime soon. And the recent series of events has shown that digital's role in organizations is more crucial than ever. Similarly, the jacket design maker offers customization solution to apparel brands and retailers and help them to thrive in the ever-evolving landscape of the fashion market. The custom-made solution helps apparel houses leverage recent trends in the virtual space.
Jacket Design Online Offers Solutions to Accelerate Digitization
According to IDC, global spending on digital transformation is expected to reach a staggering $6.8 trillion by 2023. The pandemic has forever changed the way fashion houses operate and customers shop; according to a survey, about 3,700 consumers in nine emerging and developed economies. The survey also examined how the pandemic has changed the face of eCommerce and digital solutions. It covered Brazil, Germany, China, the Russian Federation, South Africa, the Republic of Korea, Turkey, and Switzerland. As the pandemic has changed everyone's lifestyle, people these days are more comfortable with online shopping and rely more on the internet for news, health-related information, and the digital environment. Consumers in emerging economies have made the greatest shift to online shopping, and the prolonged lockdowns have been yet another driving factor for compelling buyers to move towards the digital world. The changes being brought in today will have lasting effects as the world economy begins to recover. The acceleration of online shopping across the globe is yet another factor that underscores the urgency of ensuring all countries can seize the opportunities offered by digitalization as the world moves from pandemic response to recovery.
Let us look at the various factors that prompt the reason why apparel brands and retailers are swiftly moving towards digital solutions:
- Helps Driving Engagement
The pandemic led to the closure of many stores for several apparel brands and retailers; however, the silver lining in all this cloudy and dull atmosphere has been the ease of customer engagement. Digital solutions helped fashion houses swiftly move towards consumer engagement with digital-first, non-linear consumer journeys. These interactions developed “stickiness” and an emotional connection with the brand. In the post-pandemic era, customers were more drawn towards interactive, multi-platform experiences that offer immediate access to information and purchase through frictionless commerce—physical and digital—supported by a network of devices and locations. Leading brands will create spaces for consumers to spend their time and money.
Likewise, having a customization solution at your disposal also enables brands to communicate with their customers directly. Using these tools, apparel companies can let their buyers customize their own jackets and get a 360-degree preview using 3d technology. Clothing houses can directly connect with their buyers understand their perspectives, demands, and requirements. These direct communications with customers empower brands to establish transparent and trustworthy relations, the key to driving any engagement.
- Accelerates Speed-to-Market
The pandemic has halted and disrupted the entire supply chain for many in the fashion industry. Nonetheless, as companies move towards digital business models, they have better chances of managing work and various processes remotely. The virtual space allows them to bring the product directly to the audiences and cut down unnecessary middlemen. They have better opportunities to drive in-person meetings with customers and understand every demand that comes their way.
Digitizing the product helps increase the profitability of the business and facilitate brands' involvement to evolve alongside their consumers. Vertical brand leaders will get to market fast and flexibly in about three to five months and down to a few weeks for part of their assortment.
- Creates Flexible Operating Model
The prolonged lockdowns, restricted travelling, safety requirements, along post-pandemic heightened expectations for labor flexibility have driven apparel companies to shift towards more flexible operating models that can be managed remotely and dynamically respond to future market shifts. Using digital models allows clothing companies to access “on-demand” talent pools, and when the landscape evolves again, they can seamlessly prioritize talent to refresh within core functions. The latest technologies assist labels in accelerating flexibility and agility.
Several market leaders are already looking for opportunities across various operating models to introduce advanced intelligence, automate repetitive tasks, including in-store functions, outsource some office functions, and many more.
To conclude, it would be appropriate to say that in these unprecedented situations, it is challenging to make the bottom lines clearer now; therefore, it is imperative for fashion houses to accelerate the use of digital technology in their business model. The jacket design maker by iDesigniBuy facilitates these changes for apparel companies and make necessary changes in their working environment and business model to become agile and digital-first minded.
