Search Engine Optimization, or SEO, is the process of increasing the organic (natural) visibility or ranking of a Website in a search engine using a methodology of strategies, techniques and tactics. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
There are two main components of Search Engine Optimization (SEO); on-page SEO and off-page SEO. Also called on-site SEO, on-page SEO consists of techniques that are used on Websites to make them more search engine friendly. Technical aspects of on-site include word selection and usage, proper titles, good descriptions, proper formatting, correct use of styles and images, use of an SSL certificate and much more. Also critical to the on-page SEO process is high quality information and other written content. This content can be in the form of detailed product descriptions, general information regarding your industry or other information that would be peripherally related, but still valuable. In addition, pictures, infographics and other images, and video content can also significantly contribute to favorable SEO rankings.
Off-site Search Engine Optimization (SEO) is essentially any time your company is mentioned, cited or linked to from another website. This can be from sources like blogs, directories or review sites, news sites, or social media sites. Off-page SEO is critical because Google and other search engines consider any time your company is mentioned or linked to by a third party to be an indication that your company is doing a good job and may be a leader in its respective field. This adds to your company’s (and to your website’s) credibility and increases trust in the eyes of search engines. And more trust almost always results to higher search engine rankings.
WHY WE NEED SEO SERVICES
SEO or Search engine optimization consistently provides one of the best, if not the best return on investment (ROI) of any type of marketing. Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that pay per click (PPC) results are advertisements. And that if a company’s website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.
And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.
Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service can’t find you?
Remember, there’s a good chance they can already find your competitors!
If you need any further evidence as to the importance of SEO check out this graph below:
