If you are a dentist looking to learn how social media marketing can benefit your dental practice, this is where your search ends.
If you are a dentist working to improve your clinic’s flow efficiencies, patient experience, and dental business, chances are you’ve looked into promoting your practice via social media. But do you know how dental social media marketing can benefit your practice in the long run? Read further to learn more about it.
The dental industry is likely to grow over $60 billion by 2024 due to increased awareness of the importance of oral care and more competition. So, do you still need to ask yourself this question, ‘Does my dental practice need social media?’ The answer is quite evident.
Discover why your dental practice should engage in social media marketing and how you can benefit from it.
Influence Is Critical.
Social media marketing, when handled correctly, can work as a powerful tool to improve brand awareness and influence people’s purchasing decisions. A study shows that 71% of consumers are more likely to purchase based on social media referrals.
Build Credibility And A Trusting Relationship.
Establishing credibility online is as essential as it is offline. You can easily attract attention online to your dental practice by being consistent, open, and genuine. Social media networks, such as Facebook, Instagram, and Google My Business allow you to develop a reputation and build a trusting relationship with your online audience from the start.
It is best to post educational and informative content for patients so they can learn about oral care and the newest treatments and procedures when you’ve just started with your social media marketing.
Posting short videos on dental treatments and procedures available at your dental practice can attract more social media users for you since studies show that video content does much better than images.
For instance, your staff can demonstrate the dental implants procedure, discuss the benefits of having them, the ideal candidates who can get them, recovery time, and share other related information.
Many maxillofacial surgeons often create videos while operating and after completing a procedure on their patients, giving a live example of what it entails and how comfortable patients usually are when undergoing the procedure.
Pro tip: Makeovers and before and after social media content can immensely improve the results of your dental marketing.
All in all, social media allows you to establish yourself as an industry leader and a credible source of information about dentistry.
Build An Authoritative Brand Voice.
Marketing for dentists worldwide is primal, and one of the goals should be to become an authority on the most recent dental technologies and trends. Build an authoritative brand voice for your dental practice by sharing valuable social media content consistently.
These are some of the steps to take for building an authoritative brand voice across social media.
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Share information about the latest dental technologies.
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Share educational and insightful articles and blogs written by industry experts and yourself.
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Showcase how your dental practice uses the latest technology for dental procedures.
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Share pictures and videos of how your staff handles patients and delivers treatments and procedures.
Pro tip: Add a call-to-action (CTA) to your social media posts about procedures and services offered at your dental practice. For instance, adding CTAs such as Book Now, Reserve Now, or Call to know more can work great in posts about teeth whitening.
Coming up with new and engaging content for your social media daily can be exhausting due to your busy schedule as a dentist. Although, social media management tools can come to your rescue. Marketing tools can automatically create and publish posts to your social media, maximizing audience engagement for added brand exposure.
Take advantage of word-of-mouth marketing.
Patient retention is critical for the success of your dental practice. Research suggests, on average, a patient is likely to generate around $1000 a year in billings for a general dentistry clinic and stay with the same practice for almost 10 years. Moreover, they bring in many referrals during their period of association with a clinic.
Your social media marketing plan for patient retention must be strong as it can help boost your business’s revenue.
Attract new patients with paid ads.
Paid ads on social media can help your dental practice to reach your target audience quickly and cost-effectively. Facebook and Instagram are the two most popular social networks to run paid ads for your dental practice.
You can even monitor the performance of your social media ads to see how many people reacted to the call-to-action in your ads.
The final words.
Social media is a powerful tool you can leverage to benefit your dental business. It can help you to stay connected with your existing patients as well as attract more new patients. All you need to do is stay committed to your social media marketing efforts.
If you are not sure how to go about your dental social media marketing, get the best marketing app, Practina. It can automatically manage your social media postings so that you can take care of your patients without worrying.
Download the Practina App today to learn what more it can do for your dental practice.
