No matter how long you will be on the platform, you probably heard someone talking about the Instagram algorithm. Regardless of whether you are worth virus, accuse the lack of commitment or just ask how it works, it is something that many people talk about an Instagram marketing strategy.
The Instagram algorithm can help you increase your participation in your messages, to expand your reach and even get more Instagram followers. However, the truth is that many marketers, companies and Instagram users do not know or understand how the algorithm works.
Today we will talk about everything about the algorithm so that you know how to get more Instagram likes and why it's important. This not only helps you to adapt your Instagram marketing strategy, but also surprise your friends with their new knowledge.
The Instagram algorithm: What is it?
Let's start with the facts. The Instagram algorithm is not really a single algorithm. Instead, several algorithms, classifications and processes work together to deliver the right content to the right people at the right time.
Ultimately, this does the algorithm. He has no additional motives and does not want to help your company, post or reach or harm. The purpose of Instagram (and thus the algorithm) is to ensure that users enjoy the app and spend more time with it.
After all, they spend more time with the app. By scrolling you see more views that more income means for Instagram. The Instagram algorithm then works to users on the platform and the contents you want to see so that you are not tried to leave the app.
In the eyes of Instagram, the worst thing is that the user bores with the content that he looks at. This is where the algorithm comes into play. The algorithm ensures that users see what they want to see. Some of them are contributions from good friends, acquaintances and users with whom they communicate regularly.
In other cases, these are messages that Instagram like or are interested in. In this way, you help to increase the range of certain messages.
Algorithm for Instagram reels
The largest update of Instagram from 2023 is the Instagram reel of all-in. If you don't concentrate on reels, you will lose your account. IGTV does not work, which means that you cannot watch videos horizontally or in long formats, as Instagram works for the first time with the short video format. To change the outcome of the content to maximize the reel algorithm, you have to do the following:
- Make sure everything
- Video content is cut until 9:16 a.m
- Videos must be 30 seconds or less
- Optimize the content to be quick, attractive and entertaining
Remove the content that is explicitly compiled by TikTok, or is a low resolution. Instagram prefers stories that receive likes, comments, parts and views. It also recognizes when users record videos or add stories to their stories.
Algorithm for Instagram posts and stories
The algorithm for Instagram evaluates the audience slightly based on their activities and with whom they are closest. This is based on engagement data of messages that you like or that you comment. And the profiles you are looking for in the search bar and when scrolling through your Instagram account.
Instagram stories work as well as feed. In addition, the content that you see in stories come from what you are already following from new accounts. However, you cannot like or comment stories, so Instagram uses various signals:
- Direct messages (DMS): View and answers a user to your history?
- Profile click: After displaying the story, the user clicks on your profile to display more content?
- Ready or skipped: whether the user has seen the whole story or has bored and goes to the next?
Users who include notifications for their stories or share a story with their friends (or in their own stories) also influence the performance of their content. All of these actions are signals that determine whether the algorithm has priority contents. Make fascinating content that users inspire to do something the algorithm loves.
Experiment with surveys, stickers and questions and answers so that your followers can communicate with your content.
Explore algorithm
In contrast to feeds and stories in which people normally want to see messages from people they know, the exploration page is usually filled with messages and accounts in which someone may be interested.
This requires a different sentence of algorithms, since most of the information mentioned above (e.g. their story with a specific person) is not true. First examines the L ‘Algorithm Nachrichten that they have liked, seen and are generally interested in seeing what they might be interested in. You examine account names, hashtags, locations and keywords that you use in messages that you display and are constantly being displayed.
The algorithm proposes similar messages or applies to other messages from other users who have displayed and had the same messages that they also consulted. Since you have seen and communicated the same messages, you may be interested in other messages that are displayed by these users. you can also get Instagram followers without following.
How the feed algorithm and the stories are examined from the side. Explore the algorithm various information:
- Publish details (how quickly others work together, etc.)
- Your interaction history with the account (unlikely, but if you have dealt with this account beforehand, it will be postponed to an account in Instagram).
- Your activity (how you have dealt with messages about exploration in the past)
- Details of the authors (how often have people dealt with this account)
All of this information helps categorizing Instagram messages that you can interest. It is also important to note that Instagram potential ads that annoy or attack messages on the disco tab, and messages that contain information about e-cigarettes or tobacco.
