Blog content marketing is vital to ensure you get your blog out to the world. You will know who to target and why with a good marketing strategy. It would help if you started with a deep understanding of your customers. In 2019, there were more than 500 million blogs in existence. Today, that number has increased immensely.
Several companies use blogging because it is the best content format. B2B companies, in particular, use blogging because it’s a low-cost form of advertising. 77% of people regularly read blogs online.
So, how do you develop a suitable blog content marketing strategy?
Step by Step Guide on Creating a Blog Content Marketing Strategy
The steps below are perfect for helping you develop a suitable strategy. Blogging without a strategy will not drive customers to your site, build brand awareness and encourage customer engagement.
Step 1 – Map out your strategy
If you are wondering how you can map out something that’s not yet in existence, here’s how to do it. Ensure you note down every bit and piece of information related to your content strategy.
Keep track of:
- Content marketing goals
- The campaign, promotions, and blog posts metrics
- Past, current, and future campaigns
- Editorial calendar
Combining historical data and current data helps you figure out the way forward and stay ahead of trends.
Step 2 – Develop a clear objective for your blog
Before getting to the content strategy part, know what you hope to achieve with the website’s blog. Blogs can have multiple purposes. Companies want to drive more traffic, convert visitors to leads, or update existing customers about new releases.
All these objectives will make your vision for the blog even clearer.
Step 3 – Choose your content
Lack of customization for a blog works to your disadvantage. Customers find it cumbersome to peruse your site to find relatable content. To ease customer navigation, choose your niche. You can sit with a content marketing agency to formulate ways to help your content stand out.
With more structure, it will be possible to track the performance of blogs. Therefore, your marketing team will have an easier time knowing the weak links.
Step 4 – Define your audience
Writing blogs without a target audience in mind is a step in the wrong direction. To get the best blog content strategy, you have to define who the content is for clearly. By the time you get to mapping out a blog content strategy, you should have a list of potential customers.
Step 5 – Conduct market research
It is crucial to find out what your competitors are up to. You can choose to replicate what they are doing or develop original strategies.
This is the best opportunity to include a content marketing agency. The company you choose to work with will do enough research about your rivals in the same field. This will help you develop a better blog content marketing strategy.
Step 6 – Do keyword or key phrase research
Keyword research forms an integral part of your content marketing strategy. Also, develop topics that will appeal to your audience and keep your blog relevant. Always try to target keywords in your niche but don't let it restrict or control your writing.
Step 7 – Create a blog content calendar
A blog content calendar helps you know what blog needs to go out and when. This allows you to develop methods to market that content through social media. After all, you know what everyone is working on. Additionally, you know the stage of the funnel each piece of content is for.
It may seem easier to write and publish without a concrete strategy. However, writing a blog content strategy will save you a lot of time and headache.
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