Food ordering isn't a new concept. Ordering food has never been easier, faster, or more convenient thanks to mobile apps for on-demand delivery. As a result, the food delivery app industry has a strong foothold. The industry is expected to grow to $63.5 billion by 2025, thanks to the impact of COVID-19. We bring the intelligence behind UberEats to light and prepare a guide on how to create an app like UberEats, given the success of UberEats in the food delivery industry.
1. Business Model of UberEats
Uber Eats is one of the most popular apps in recent years, ranking in the top 20. Its business model has prompted millions of food delivery companies to enter the market. UberEats is a restaurant aggregator and delivery service in one app. As a result, a food delivery app like Uber performs two functions:
- UberEats operates on a traditional food delivery model, with a single app listing all of its restaurant partners.
- UberEats is in charge of order delivery at the same time. Orders from restaurants that do not offer delivery are delivered using the company's own logistics network.
Furthermore, the food delivery app offers a variety of features to users, making food ordering even more convenient. The following are the most notable features of food delivery apps:
- Restaurant recommendations that are specific to you
- Filters for advanced searches
- Tracking of orders
- Details of delivery that can be customized
What is UberEats' revenue model?
The company uses three main monetization strategies to increase profit:
UberEats Clone app used to charge a flat rate of $4.99 for delivery before 2018. The firm now employs a pricing calculator. It calculates the cost of a delivery order based on the distance between the customer and the restaurant. As a result, delivery costs range from $2 to $8 per order.
Restaurant Revenue Sharing: For each order received via UberEats, the platform charges restaurants a fee ranging from 15% to 40%.
A marketing fee is another source of revenue for UberEats. Restaurant partners pay for advertising on the app search and appear first in the results. Restaurants use this popular monetization strategy to increase their visibility on the app.
2. A Step-by-Step Guide to Creating a Food Delivery App
You need more than just copying UberEats' feature list and monetization model to make apps like UberEats popular with users. In this section, we've compiled some useful tips on how to create a unique food ordering app that can compete with UberEats.
3. Keep an eye out for hot trends in the food delivery industry.
You must be aware of the most recent food delivery industry trends, including new delivery channels, to stay ahead of your competitors. Consider the following food ordering trends to help you get there:
a. Use of Social Media
Consider ordering through social media accounts to make your app stand out in your niche. Domino's Pizza was the first company to use this method of ordering. Customers of Domino's Pizza can order pizzas using their Twitter accounts. App users must tweet a pizza emoji to the Domino's Pizza Twitter account in order to do so.
However, how does Domino's Pizza know what type of pizza you want and where you want it delivered? Here's how to do it:
Customers must first create a “pizza profile” on Domino's online delivery service before taking advantage of this service.
Customers can save their default orders, also known as Easy Orders, on their computers.
The app then connects this pizza profile to the user's Twitter account.
b./Assistant Virtual
Chabot has proven to be a valuable resource in a variety of areas, including food ordering. This technology enables ordering through messengers and making food requests with a single word. Consider the following examples:
Domino's pizza has once again risen to the top of the technological ladder. Dom, a chatbot for ordering food via Twitter and Facebook messengers, was created by the company. Dom also keeps customers up to date on the latest specials and coupons.
Grubhub is another example of how modern technology can be used effectively. Amazon's virtual assistant, Alexa, has been integrated into the delivery marketplace's system. Grubhub customers can now reorder any of their previous three purchases on the platform. Alexa tells you the estimated delivery time in addition to placing orders.
Just Eat has chosen to keep up with the times by incorporating Alexa into their ordering system. Just Eat can place orders by voice and check the location of the courier thanks to new Amazon hardware, the Echo Show.
c./ Wearable computer
Wearable devices have quickly established themselves as an important part of the consumer electronics industry. By August 2019, over 38 million smartwatches had been sold worldwide. Android and Apple smart devices are used by some businesses. Here are a few examples:
Domino's was the first to release a food ordering app for Android watches, which made ordering much easier.
Another company that has decided to enter the wearable device market is OrderUp. The company unveiled its most recent Apple Watch app. Customers can now place orders, track delivery statuses, and see the estimated arrival time on OrderUp.
What Does It Cost to Create a Food Delivery App?
The cost of a mobile app is determined by a variety of factors, such as the number of platforms, feature set, number of integrations, and so on. Only after the discovery (inception) phase will your mobile development team be able to provide a precise app estimation. The discovery (inception) phase is the first step in laying a solid foundation for app development for you and your development team. This stage includes a number of elements, including:
Specification of functionality
Visual prototypes for UX/UI design
You will have a clear vision of the final solution after this stage. This phase usually takes 4-6 weeks in our experience. The product discovery phase can assist you with the following:
- Defining the scope of the project
- Creating a project road map
- Creating a reasonable MVP budget
- Make a resource plan.
- Putting the app to the test With a specific audience in mind, create an MVP.
- Creating a compelling investment pitch
So, what will the cost of the food delivery app be? The UI/UX design takes about 50 hours, the backend takes about 66 hours, and the development stage takes about 120 hours for each platform.
