Marketing is the primary key that plays a very crucial role in creating brand awareness and spreading brand names to all parts of the world. The quality of the product, it's manufacturing, and all is one thing, and it for sure needs full attention; otherwise, the product won't survive, and ultimately the brand will go down. However, it is not true that a good product can become a popular product solely on its manufacturing, for that it is going to need a lot of marketing.
Now modern-day brands have already cracked half of the code of marketing by marketing their products digitally on all platforms and sites. This way, people are getting to see more brand awareness on digital platforms, but what about traditional marketing platforms? Are they of no use now? This is where it becomes problematic. All the modern-day brands focus entirely on digital marketing, and the already established age-old brands just focus on the traditional marketing of the products.
However, to get the most out of marketing, one has to create a harmony between digital marketing and traditional marketing. Having said that, let's discuss what exactly is a digital marketing and traditional marketing.
What is Effective Digital Marketing Comprises Of?
Everyone knows the basics of digital marketing for brand awareness across the globe. However, there still are some important things that need more attention, in that the first thing is having a proper website infrastructure. An appropriate infrastructure of the website means it should support both digital paid ads and search engine optimization. This way, your website will be able to get more and more traffic, and it will directly market your brand name and products. The other thing that is very crucial to creating website traffic is its user interface; a website must have a clean and fast user interface that way, it will be able to provide the customers with outclass experience. Another technicality in this field is CRO; short for conversion rate optimization; you need to make constant improvements to the CRO of your website.
These are all the basics of digital marketing; after this, there also comes a variety of digital channels that also need to be put to use for effective digital marketing. These digital channels include content marketing, paid and organic social media presence, google business profile, email automation, and native ad platforms.
What Effective Traditional Marketing Comprises Of?
We all have grown up watching ads on television and in newspapers; all that we used to see before the advent of digital marketing is what we call traditional marketing. It could have easily disappeared after digital marketing came in, but why didn't it? That's because the audience that its targets aren't covered by digital marketing as most people today aren't as updated about technology and can't even use a phone. Therefore, it is very much necessary to take digital marketing and traditional marketing together in harmony to create much-needed brand awareness. Not just for the people who aren't connected to technology but for everyone, as imagine if one would see your brand name on all digital and traditional platforms.
Wouldn't that be more impactful than just digital marketing or just traditional marketing? Therefore, along with taking care of stuff like user interface, search engine optimization, CRO, and things like that, you must also invest in LED advertising by broadcasting your ads on the television, radio streaming, and through print media by getting your ads printed in newspapers and magazines.
Things to Consider in Creating an Effective Mix of Digital-Led Marketing
Now that you know the right way of marketing your brand name and product, there still is a need to set a firm ground for it all. There is no formula when it comes to marketing; one can select and of the marketing channels and create a mix of their own. There are no such restrictions; therefore, if you like to invest in all of the marketing channels, be it digital or traditional, then the choice is yours, or if you would like to be very specific, even then the choice is all yours.
However, in doing so, you must consider things like who are your customers? You need to understand your target audience first. Then comes the budgeting part; what is your budget for creating a mix of digital-led marketing? You need to make a proper budget and then choose your options. There is another thing regarding the target audience. You need to be specific about the amount of audience you are trying to target. It will help you prioritize the channels that will help the most in this regard. Lastly, you need to be clear about what is the KPI that you are tracking, are you just doing it all for exposure or anything else.
