It can be difficult to understand how to do YouTube music promotion. In this essay, I use actual musicians to demonstrate how the model functions. It has been demonstrated to be both repeatable and reliable. It is doable by anyone. You don't require special connections, backing from a label, or a marketing budget. Actually, there is no cost involved.
Along with this article, there are three videos. Watch each video in sequence from top to bottom to understand how independent musicians use YouTube to promote music videos and earn literally millions (beginning with the video below). You'll fully understand how they accomplish this by the third video's conclusion.
Using another person's audience to do YouTube music promotion
Nobody will watch your music video if you release it without a fan base. It's not a personal thing. Pure logic, that is. Using another person's audience and credibility is a workaround for that. How? by recording music videos in which you perform various cover tunes.
For instance, as you can see in the aforementioned video, Lord of the Rings has a sizable fan base in addition to a piece of fantastic music.
Covers are popular. This is how wise musicians advertise their YouTube music videos for no cost.
The featured video has 49 million views, as shown in the screenshot below. I was one of the many viewers who tuned in because they were more familiar with “Skyrim” than “Lindsey Stirling.”
How To Do YouTube Music Promotion
By Observing Trends, Promote a Music Video on YouTube
Make a video on a significant event that occurs in the world that you find intriguing. Your videos will receive the most exposure if you release them at the right time. Keep a watchful eye out and be aware of publication dates. Afterward, publish your videos to correspond with them. When you do, more listeners will come to your song.
How it functions
A well-known video game called Skyrim was launched on November 11, 2011, in the scenario above. Several months after Lindsey released this music video, it was being looked up online. The video would appear in the search results after someone typed “Skyrim theme music” into Google. Because of this, timing your releases is crucial. The natural “buzz” will be advantageous to you.
A recent podcast guest employed this tactic flawlessly. Due to a timely release and a popular song video, he rapidly grew his fan base. Discover how he achieved it by listening to the podcast by clicking here.
Combining all three results in a highly successful tactic.
Mass Appeal
You cannot manually advertise oneself and expect to be effective. Other people are necessary.
I'll describe how independent musicians can use YouTube to generate a fanbase that grows on its own in the following part.
Being relatable pays off today, if there is one thing that does. People bond via shared interests. You should let your personality and interests come over in your videos. Create a theme that is consistent and appealing to a group of people. Fun times!
What kind of videos need to you produce?
You can learn the following by responding to these questions:
- What hobbies do you have in your free time?
- What pastimes do you enjoy?
- What do you have an interest in?
People are incredibly perceptive, so be careful. Try not to pretend to be anything you are not in an effort to win people over. Most likely, they won't.
How To Advertise A Music Video On YouTube And Earn Money
The majority of YouTube musicians, as I discussed in this post, use websites like Facebook and Twitter to direct viewers of their music videos to YouTube. After the video is over, they request that they buy something. A call to action is what is known as a CTA.
Use “Call To Actions” To Promote Music Videos On YouTube And Earn Cash
The spectator is urged to buy something through the call to action. The three most common places for CTAs on YouTube are as follows:
- The video includes a pop-up.
- The video description includes a link.
- the video's very last frame
How much money was made by this music video?
According to people who have been selling goods online for some time, on average only 1% of viewers of videos like these will really go on to make a purchase.
We can extrapolate how much money the artist has made from the video based on that percentage.
Conclusion
That's a brief description of how YouTube works to support independent musicians who want to succeed without a label. Observe the videos if you haven't previously.
Everyone will soon complete this. If you delay, it will be quite difficult for you to implement these strategies.
Therefore, stop putting it off and act now before others figure it out. You must take action for the sake of both yourself and your potential supporters.
Now, if you want to promote your videos and channel on a large scale then you must need professional help. That way you will cut through the barrier of large competition and by standing out you can achieve your goals. This professional help you can get by hiring a video marketing company like Video Boosters Club. And if you want to promote your music videos to increase YouTube views then you can contact a music promotion company like Promozle.
