So, you have created an awesome banger and now it is time to reach out to the listeners. While there are many marketing strategies that can prove effective in some way, getting featured in a Spotify playlist is the best way to cater to the attention you need. But, do you know how to land a playlist effectively that can benefit you?
Let’s be honest! There are thousands of other emerging artists who are also looking forward to getting featured in a playlist just like you. So, your success rate depends much on the strategies you follow and whether you are capable of standing out among the horde. Do not worry and follow these effective tips for Spotify playlist free submission given below.
- Claim Your Artist Profile
Claiming your professional artist profile on Spotify is the first and foremost thing to do that establishes you as the real deal. Your profile on Spotify for Artists is proof that you are a professional artist and making your own original music. The blue tick on the top right of your profile name means you are a verified and professional music artist producing authentic musical projects. It is important for playlist promotion since Playlist curators are likely to accept only verified artists. Similarly, listeners might find your profile more professional and worthy enough to follow for future works.
- Shortlisting Playlist Curators
When you are trying to get a free playlist submission, it does not require any monetary investment but you definitely need to research to find out relevant curators in order to get featured. Spotify playlists are usually based on particular music genres, sub-genres, styles, moods, vibes, and many other aspects. Based on your own musical style; you need to look for playlists that feature similar music to yours. The chances of getting relevant and loyal listeners for your music are higher in this case. After sorting playlists, it is time to find the playlist creators who curated the songs. You can either find their email id or social media handles, but email is preferable. Shortlist the Playlist whom you would like to pitch to get featured.
- Pitch the Playlist Curators
Since email is the most professional and easy way to approach them, you need to craft pitching mail that can help you get featured in the playlist. Don’t know how to pitch? Check the simple steps,
- Write an attention-grabbing subject line that makes the curator open the mail and check your music
- Be polite and address the curators professionally rather than saying ‘Hey, Bud!’
- Make the work easier for them since they receive a lot of pitching mail every day. Provide all the necessary information in a simple manner that makes it easier to read and get the details
- In case of pre-release, you can share personal share files through the cloud or you can send a Spotify link after the release of the track
- Be clear about what you want and explain to them why you have chosen this particular playlist out of millions
- Not only the song but other details should be also offered in the email
- Be More Informative
Other than curated playlists, you can also get featured in Spotify’s editorial playlists but chances are slim. What improves the possibility of being more informative about yourself and your musical projects? The more information Spotify can access, the more your music will be performing better on the Spotify algorithm. You can put Information such as what mood, location, or genre of your music as well as the makers behind the project such as producers, directors, composers, and collaborators as well. Offering the right information also works like metadata that makes your music easily discoverable. Such Spotify profiles are preferred by both independent creators as well as Spotify official playlists.
Spotify playlist submission is the most effective way of promotion and the basic criteria for getting featured is good music. If you create good quality music, getting featured in playlists is not that tough. So, concentrate on your craft and follow the aforementioned tips to grow more.
