A company's ability to effectively use data monetization increases its scope and flexibility to maximise the value of big data from various sources. Business users must choose which monetization strategy best fits their data strategy as the company expands, though. This calls for careful consideration of various approaches, determination of which are best suited to current and future business requirements, and identification of the platform that offers the Data Monetization tools required by their particular business needs. The easiest and most direct way to monetize data is through Data as a Service (DaaS). Direct sales of the data are made to intermediaries or clients in either aggregated or raw form. Then, buyers can mine the data for information that applies to them. These buyers of data don't Instead of obtaining insights or analytics from the data, one should arrive at this knowledge independently.
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