TikTok is one of the most popular video-sharing social media platforms. It gets more than 1 billion monthly active users and has been downloaded over 3 billion times. Recent studies showed that TikTok is, by far, the most engaging social media app. 92% of users say that after watching a TikTok, they take some form of action, like researching or buying the product. Brands and individuals flashing the TikTok blue tick have recorded even higher engagement rates.
Let’s look at how you, too, can use TikTok to increase your business’s bottom line.
- Get Verified on TikTok
The TikTok blue tick can be given only by the platform, and moreover, it must be earned. And it’s about more than just bragging rights. TikTok verification serves an actual purpose – lead generation.
The TikTok verification badge gives users the confidence that the account they’re engaging with has a verified ID. Subsequently, users trust that all the information that such an account shares is dependable, credible, and authentic. They’re more likely to reshare content from an account with the TikTok blue tick.
So, before you do anything else, we would suggest getting the TikTok verified tick You can contact a professional social media agency to help you achieve this. - Audience Engagement
When a brand makes time to engage with users, it comes off as personable. The right kind of audience engagement makes brands seem more relatable rather than unapproachable and distant.
When you seem like their friend, there’s a higher chance that customers will pick you over your competition. At times, even despite providing the same offering as your competitor, but at a higher price.
Engagement, however, has more chances of making an impact if done by an account with the TikTok blue tick. Users feel more important when their comment gets a like or reply from an account with the TikTok verification badge. - Promotional vs. Entertaining Content
When you’re busy running a business and use TikTok for promotion, it might be tempting to post marketing content only. But if people sense that they’re being sold to, they’ll get turned off.
You don’t want that. Instead, try striking a balance between promotional and entertaining content. Brands routinely combine the two and post videos that, on the face of it, seem to be for entertainment purposes but indirectly promote their brand. - Partnerships
Strike profitable partnerships with influencers, other brands, and even the TikTok platform itself. This is the same as real-world word-of-mouth marketing. When customers hear praises being sung by someone other than the brand itself, they are more likely to view it as trustworthy.
Plus, a brand gets increased visibility by way of being seen by its partner brand’s audience.
If your brand has the TikTok verified tick, it tends to get higher partnership preference over ordinary, unverified accounts.
Brands stand to benefit hugely by perfecting their TikTok game. Whether it is the TikTok blue tick or profitable partnerships, this platform offers countless options to create a winning digital marketing strategy.
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