To ensure that the phone numbers you acquire for cold reach or SMS advertising are authentic, you should validate them. To avoid wasting your time, do not call disconnected numbers.
The number's line type might also provide helpful information. Cold calling and texting to mobile phones may be permissible, increasing your reach. By not using a landline, you also save money.
When you verify a list of phone numbers, you may also learn the location of each number, allowing you to reach out at the most advantageous times. You want to contact your target at a moment when they are most likely to answer the phone or respond to a text message.
Validating a list of numbers is critical, and we'll explain why in the following paragraphs.
What does it mean to “verify a phone number”?
We'll go over a few key points when it comes to phone verification and validation.
Phone verification entails determining whether or not a given phone number is in use. You may also find out whether it's on the Do Not Call (DNC) list, what sort of number it is (landline or mobile), what cell phone carrier it is, and where the number is located.
Calling or texting verification codes to the phone numbers users claim is known as phone validation. The goal of validation is to make sure that something is true.
The two processes are intertwined. A landline cannot be used to SMS a validation code. You must know if a user's phone number is a landline or a mobile to validate them via phone validation. Depending on the number, you may call landlines or text mobile phones for verification.
It's also a good idea to allow consumers to register their phone numbers and check the code to ensure that only legitimate numbers are entered into your database. Next, we'll go over the importance of double-checking phone numbers.
Is There a Purpose to Verify the Phone Number?
Check a list of numbers you have entered or want to put into your database for accuracy. For marketing reasons, phone numbers are often preserved. They may, however, be used to provide notifications, alerts, and other kinds of information. Even if the phone numbers are operational, they will only be effective.
Delivering SMS texts to disconnected numbers is a waste of time and money. Alternatively, you may pay to send an SMS to a landline. A lead might be called at night since you didn't confirm its position before calling. Avoiding a phone validation service wastes your time and money since you didn't consider these possibilities.
Reaching out to a landline that has switched hands is questionably worse. It's essential to do frequent list cleansing. This situation entails re-verifying previously confirmed numbers in your database that may have gotten out of date over time. Because it might be awkward and humiliating to contact someone you don't know and ask them to forward your message.
A phone number that was formerly active may no longer be active over time, putting you at risk of contacting the incorrect person. Still, you're squandering money by keeping a dormant phone number in your system. Even worse, the number's current owner may have put it on the DNC list. It's possible that contacting a previously OK number might suddenly have catastrophic consequences.
