There was a time when big and booming voices ruled the field of voice overs. A polished and articulate announcer narrated the plot of any story and message and this yelled delivery prompted the people to listen to the narration and take action. This helped people achieve sales as the only manner to attract people was to present the audio content in a loud and strong manner.
With the changing times, brands have also switched their selling strategies. Today customers are no longer interested in listening to flamboyant and loud announcements. Very few of the users believe in this type of advertising as people today tend to respond to brands who focus on transparency, credibility and authenticity. Conversational and natural voice overs can help to build that trust in them and therefore, the big, booming voice-over announcer type of sound has been largely replaced with something that’s very casual and real. Conversational voice overs and high quality dubbing services can help any content to get the finish and finesse that can turn it into a real success.
- Higher authenticity quotient : Intuitive and natural voice overs can undoubtedly offer real authenticity to any script. A powerful voice over builds a world of creativity and starts a communication that can persuade your audience to take a call to action. This can also be a very good move to guide them in a specific direction you want them to take.
- Relate better with the audience: Once you hear the difference between a narration that has been simply ‘read out loud,’ and one that has come ‘alive’ under the care of a voice actor who sounds natural, you’ll never forget it. The intent and tone can completely change the perception of any audio and professional and lucid voice talent will ensure to enhance all of those intentions. A conversational voice over compels the audience to listen and pulls them in the right emotional direction.
- Greater brand familiarity: Conversational voice overs can help your customers to relate to your product and immediately recognize that it is you. Listening to a professional voice talent and hiring a veteran can really come in handy when running any marketing or advertising campaign. If you can make your customers remember the voice of your brand, you can be assured of higher sales and better customer retention.
As advertising has evolved and incorporated more psychology, voice overs have become more natural. The modern voice over is called “peer-to-peer” as it sounds like you’re talking to a friend or colleague. The Peer-to-Peer voice over includes these components:
- The voice actor sounds conversational-it is like natural speech
- The audio sounds like a consumer-someone who has tried and recommends the product
- The audio has the right emotion – indicating how the brand feels about the product
To achieve a conversational read, the artist must first achieve the natural and conversational sound. The voice over should sound as if one is listening to their friend or acquaintance talk. The right emotion needs to be evoked in the listeners and only a professional voice over artist can deliver the intended emotion in their narration. The most important is to change is from sounding objective to sounding subjective-a change from a logical description to an emotional description. The listener will then respond to the feelings in a similar way and believe – and more importantly feel – the goal of the message. A conversational voice over will always:
- Use simpler sentences : Uncomplicated content and sentences can be grasped easily by the people as people can remember cogent information better. To help your brand message to sink better, it is always advisable to use simple, day-to-day sentences in any conversational voice over.
- Get personal and use the active voice: Delivering your audio by using first person pronouns helps in captivating the audience better. Distinctive anecdotes and stories will intensify the interests of your audience, while keeping their intrigue alive. Don’t be afraid to record the voice overs using first person pronouns. Also, people use active voice in normal conversation and implementing the same will help them to understand the message and retain it well.
It is evident that professional and conversational voice actors can enhance any audio and deliver the message in the way that your audience can relate to. Their expertise and experience will make it possible for you to work in close proximity with them and will hit the spot with your audience. Hiring professional voice over artists for TV Commercial or narration through a reputable voice over company like Voyzapp will make your brand instantly recognizable in front of your customers.
The voice you hear is an important element of any marketing strategy as it conveys the tone of the brand. And selecting the right conversational voice over can sensationalize your content, enhancing your brand position in the market!
